Contact page – From neglect to efficiency
Contact pages can be extraordinary and powerful, but not boring or standard. There are 10 suggestions.
The contact page, which is often overlooked, is the first page that users search when they interact with a website. Your visitors will become customers by visiting your contact page. It is still an under-exploited and misunderstood resource. It is therefore not being utilized to its full potential.
Some companies don’t have a contact page. Others hidden it in the footer, making it difficult to find, invisible, and useless.
Business cards for your business
The contact page for a business website that is online is what the customer will find at the front desk or in the waiting area. It should be easy to find, have clear and useful information, and have a friendly design.
Before we get into how to create an effective contact webpage, let’s first define what a contactpage isn’t. It’s not an “about” page, an FAQ page, or a job page. Contact pages allow users to contact you.
Simplicity does not have to mean lack of creativity, neglect, or absence of information. The page should encourage the user to contact you. Contact details are a sign of transparency and build trust with potential customers.
Ten tips to create a contact page that is effective
What should the contact page look like? What should the contact page look like? To ensure a high conversion rate, what should you remember when creating this page? Here are 10 suggestions from us.
- Mention the full company name. Companies whose names are visible and easily verified make people feel more secure. You are more well-known for the brand you have created than the name of your company.
- Display your physical address. It can be difficult if your business is located in more than one city. In such situations, a custom map may be the best solution. You shouldn’t be afraid of expressing your creativity. You don’t have to have a complicated map or an address. A designer can help you create something unique.
- Google Maps is your friend. You can embed the Google Maps location of your business on your contact pages. Google Maps makes it easy for people to use in their daily commutes. You must also (must!) Then, (must!)
- Include… contact information – at minimum a phone number, and an email address. Add more options if you have specific departments.
- Include a contact form. Many times we see only a contact form on the contact pages. We don’t deny that the contact page is important. However, it’s only a way for people to get in touch. It should be discussed in more detail in another article. A contact form that is effective has sufficient fields but not too many. As complexity increases, its effectiveness decreases. This is what we recommend: First name, last name, city, phone, E-mail and message.
- Create a list of useful links. A simple solution to a lot of customers who are often contacted for the same reasons is to add a list of useful links to your contact page. These links will take you to pages that provide detailed answers to their most common questions.
- Make sure the contact page is accessible from every page of your site. Users tend to search for the contact page at the upper right corner. Talk to web designers and site managers to ensure that the link to the page (or the dedicated button) is visible on all pages.
- Set expectations. It is important to mention how long it takes visitors for you to respond, especially if you aren’t able to do so immediately. A friendly and brief message can be displayed stating that you usually respond within the next 24 hours or so many days.
- Alternatives? Add the contact information for WhatsApp, Discord, and other apps that you are available to your customers. Direct communication via social media is preferred by certain customers. Your accounts can be customized with icons and links.
- Describe your working hours and when you can be reached if they do not match. For example, most businesses do not open Saturday evenings. Even those businesses that do open on Saturday evenings may not have staff available at the beginning of the morning. Customers should know that there is a work schedule. It is best to make it visible so visitors can see it from the beginning.
Finally, test. Invite your friends and loyal customers to visit your website and to try to get in touch with you. Find out how easy or difficult they found it, what they would change, how fast they found the information they need, and what they think is missing.
Test your contact page’s form regularly. Is it getting confirmation that the message has been sent? Are you receiving the message immediately? These details are often overlooked and can make a huge difference over the long-term or at the end the month.