Archives December 2022

YouTube SEO: How to optimize YouTube videos

Everyone is familiar with YouTube. YouTube is the second most popular search engine in the world after Google. People are talking more about YouTubers like Zoella, SteveKardynal, and PewDiePie. They provide information to Internet users about movies, video games, politics, and many other topics. All of them have one thing in commun: They reach millions of YouTube users.

YouTube is a great tool for reaching your target audience. It’s about reaching as many people as possible.

It is difficult to stand out from other YouTube channels. This channel publishes approximately 400 hours of video content every minute. There is another way to drive traffic to your videos. SEO optimization can help you get a higher ranking on YouTube.

What is video marketing?

Video marketing is a type of digital marketing where we use a video to communicate our ideas, products, or services… This format is much more appealing than other formats such as infographics postcasts and written articles.

Audiovisual content makes up 78% of all content online. This is something your brand should not ignore. Videos are easy to share and fun. It is also an inexpensive way to increase conversions, encourage engagement, and it is easy to share.

In fact, 9/10 internet users watch videos from companies. 65% of users visit a brand’s site after watching a movie. It is expected that online video will make up 84% of all Internet traffic by 2019.

If you don’t have video included in your marketing strategy, you should. And if your videos are already created, you should make the most of them. YouTube SEO is the answer.

YouTube categorizes videos in what way?

YouTube considers the same variables that Google does in its algorithm to determine which videos will appear in search results.

It is important to assess the relevance of the content (in this case, the video) for the person searching for it.

These are the most important:

  • Playback time is the length of time a user watches a video.
  • Keywords: They provide relevancy to the content.
  • Subscribers: A channel with thousands or hundreds of subscribers will perform better that one with only 15 subscribers. This behavioral signal indicates that the channel’s relevance and quality are high.
  • Interactions: We like and we don’t love comments. These signals help YouTube, Google, and other search engines determine if a particular video is worthy of more visibility.
  • YouTube videos should not be long. To get the most out of YouTube content, users should be interested and able to view it. It is best to limit the viewing time to 10-15 minutes.

What is SEO optimization for YouTube?

SEO stands for search engine optimization (Search Engine Optimization). It is a term that refers to a way to improve your position in search engines. Certain keywords, also known as “keywords”, are used to optimize web pages for Google or other search engines. Similar SEO optimization works for YouTube videos. The goal of SEO optimization is not to improve the position of a website. This article will show you how to increase the reach of your channel.

Video SEO is an essential part of any online marketing strategy. This is because videos are more prominent in search results and often rank higher than the other results. You can make your video work by creating unique content. However, you don’t have to do much to increase your SEO.

You will need to perform these tasks to improve the ranking of your videos on YouTube

Video is the most popular format, and it generates the most trust. It is interesting to note that the film helped us escape from the Great Depression from both a psychological and economic perspective. Video has been more popular, more efficient, and better produced since then. People love video platforms like YouTube, but also adult ones like It was also made possible by the internet, which allowed anyone to access it in seconds.

Videos have become a valuable tool for commercial purposes due to their huge growth and relevance through search engines and social media. But how do you make it happen? Next, we will show you how to make YouTube a part of your video marketing strategy.

Step 1: Defining keywords

It is important that you think about the terms that you wish to be found. Write keywords that describe your videos. Avoid using too many specialized terms. Many Internet users use familiar terms for their searches. For each video, try to find at least two or three terms. You can also create phrases using two to three words. These words will become the keywords that are used to optimize your videos.

Tip: Use these useful tools to locate the most relevant keywords. and SEM-Tools allow you to search YouTube for specific keyword combinations.

You can also add long tail keywords

It is difficult for marketers to compete to be the best in their industry using the most searched keywords, particularly YouTube and Google. Here’s the solution: Instead, use long-tail keywords.

Long tail keywords are longer phrases that include your main keyword. Long-tail keywords can be used to target specific search terms for potential customers. They also help improve your video’s rank under your main keyword.

Step 2: Keyword placement

After you have identified your keywords, it is time to add them to the video details. These are the essential elements.

Title of the video

It is important that at least one keyword appears in the title. The ideal place for the keyword to appear is at the beginning of your title. The title of your video should include the keyword. This will help you position it. However, as our video is likely to appear in a list or related results, it is important that we include persuasive elements even if the clicks are not. This balance must be maintained between optimization and persuasion to create a compelling title that is both attractive for SEO and user.

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Google Ads vs SEO Which tool is best for your Marketing strategy?

Online Marketing is a popular investment option for business people. They often have the same dilemma as those who are already considering making an investment: What tool will bring me more profit, Google Ads or SEO? This is a subjective answer that depends on many factors, including the company’s profile, market age, and the goals set forth in the marketing strategy.

It is important to emphasize that these are two powerful marketing tools with predictable, clear performance. Each tool is distinguished by its ability to predict the outcome of investments before they are made. We are drawn to SEO services and Google Ads campaigns because of the speed, cost and user bounce rates that make them stand out.

We will detail each strategy individually and compare them to show the benefits and drawbacks. We will also answer the question, “What do you do with traffic once it arrives on your site?”

What is SEO?

Search Engine Optimization is a collection of tools that will increase your business’ visibility in search engines. You can determine the most profitable and popular searches your customers use by conducting Keyword Research. Optimizing both the On Page and Off Page content of your brand will ensure that it is indexed higher in search engines. This can generate leads or sales.

Do you remember the gold mine, silver mine and diamond mines I mentioned in an earlier article? SEO optimization, as I said then, is the way to reach the top three websites for a keyword. These accounts for approximately 64%* the total traffic. While optimization is a long-term endeavor, once you have reached a top position, your ROI will be measurable.

Google assigns scores between 0 and 100 to index sites. The better the grade, the higher the display position. These basic principles are the basis of this score:

  • The age of the domain / web page;
  • The number of backlinks and links that are brought in from Off Page SEO.
  • The user’s search terms;
  • The keywords within the site (text and URL, titles and meta descriptions, etc. );
    site loading speed;
  • The platform should be mobile-friendly and user-friendly. It must also follow relevant web design trends.
  • website accessibility, etc.

These are only a few of the most crucial elements. Search engines are complex and well-regulated in their search process. The first result can provide a user with a great search experience.

What are Google Ads?

Google Adwords was rebranded as Google Ads in 2018, and is a popular paid advertising platform. It helps you reach potential customers in different ways.

PPC (Pay Per Click) Ads Search Campaigns – Displayed on the results page
Ads Display Campaigns – Graphic ads that are displayed on other websites/platforms
Remarketing campaigns – A combination of the two first, which allows you to retarget potential clients through remarketing campaigns

Other: YouTube Ads, Google Shopping and others

We will be focusing on the first function in order to compare SEO optimization. Google offers Pay Per Click campaigns, as we mentioned. This allows you to display what we call “clickable advertisements” in search engines. These ads are distributed according the keywords that a marketer has bid a certain amount. Google will prioritize the ads based on their value. The ad will occupy the first spot in the ad column.

Google Ads vs. SEO – Which one is best for you?

It is impossible to say which tool is more efficient than the other. Although opinions can be subjective, you should understand the differences between each tool and adjust your strategy to meet those goals. Although we can achieve maximum results if we balance the two, sometimes it is necessary to choose one.

Google Ads is more effective than SEO in generating traffic. Traffic starts to flow from the moment an organization becomes active. SEO is a long-term effort that takes about six months to see results. The traffic contribution to the site is higher than paid ads. Organic positions account for about 90% of traffic*.

Here’s an example of a client who has 36,000 keywords and is doing SEO. They receive 116,000 visitors per month. We would need to spend $60,000 per month on PPC campaigns if we wanted to get the same number of hits.

When targeting certain keywords in SEO, we must consider a complex algorithm when developing content. Google Ads allows us to target any keyword that we feel is appropriate. The deciding factor in this instance is the budget. Your keyword display position will rise the more you bid.

Google Ads will bring in paid traffic. This means that you’ll have to invest money for each person who visits your site, regardless if they make a purchase. SEO can bring in organic traffic but it doesn’t come at any cost to you. It is important to work with an agency to monitor the process and intervene when necessary. This will ensure that customers continue to come to you and your index position stays constant. Most SEO costs are paid monthly by the client to the agency. SEO costs more in the initial 6 months than it is for long-term investments. However, SEO’s ROI is higher over the medium and longer term.
Google Ads takes you to the first page, while SEO allows you to stay on secondary pages for a while. It is difficult to rank on the first page in countries like the USA due to the high competition and high SEO scores. Romania is a different story. With the right team and specialists, you can get to the top three positions on keywords that are not just specific but also strong keywords.

Google Ads has a higher bounce rate than organic traffic. The bounce rate is an indicator of how many people leave the first page after they have entered the site. It does not include any browsing or other actions. The bounce rate is not just determined by the source of traffic but also the quality of the content and loading speed. It can also be affected by the type of activity your business has, as well as the device from which it is accessed. In a future article, we will expand on this topic.

The site was re-launched after I drove traffic. What’s next?

Many business owners decide to invest in Google Ads campaigns and in SEO without having to work with an agency. Traffic will increase and the results will be obvious. They don’t think about how to turn that traffic into profits. The investment in these tools will not yield a significant ROI without an integrated Online Marketing strategy. Our main recommendation is to keep a long-term relationship with a promotion agency.

The image below shows how crucial it is to have a team of specialists constantly monitoring the process. Our client managed to achieve a remarkable increase in organic traffic in just three years. However, there were moments of decline. The downward trend would not have been possible without specialist supervision.

Remarketing is the best way to convert traffic into leads/sales. Although people may visit your site for the first time, you cannot be certain that they will return to it again. You can use retargeting to send personalized messages to convince people to use your service or buy from you.

Google Ads vs. SEO – The margin product and stage products

SEO can be considered the stage product of SEO, since organic is what Google is most well-known for but does not bring in any revenue. Google Ads is the margin product through which the company actually earns its income. What is the best way to ensure you have investments in paid advertising if organic traffic is the majority? From our perspective, there are two possible explanations:

Remarketing is necessary to convert organic traffic into sales. This can only be achieved by placing ads.
It is difficult for a brand new to organically reach page one in a highly developed online market like the USA or Western European countries. The sites there have very high SEO scores and are constantly investing in improving/maintaining their position. Google Ads is the only way to be found on the first page. This tool is used by many businesses to increase profits.

Romania is one of the countries where SEO has not been widely used. It is the perfect time to have your company indexed at a higher level. This will ensure that you only use paid ads for occasional campaigns. Traffic generation doesn’t require you to spend a lot of money.

What is the bottom line?

How about Google Ads vs SEO at the end? The best results can be achieved if you find the right balance between these two tools. Paid promotion can be used to help with optimization, but only in the most effective moments. The premium is temporary and has an immediate effect. However, the Google Ads campaign results are only good for as long as you invest. While the other effect is slower, it has high performance and can be seen for a long time if it is monitored.

Google Ads can be used to give you a huge sales boost. You should not overlook optimization investment, which will ensure a smooth development of your business. SEO can help you not only create a trusted brand that is visible and well-known, but also to stand out in times of crisis.