SEO (eng. SEO (eng.) Search Engine Optimization is the optimization of a site for search engines. It’s a process to improve the visibility of a site in search engine results.
This term is used in many different ways on the Internet. Google team members provide a concise explanation. It is said that SEO optimization serves two purposes: it optimizes the site’s contents and it optimizes the user’s accessibility to the site.
This is how Google works:
Google initially sees code called “tags”, which help it understand the site/sub-page.
Google bots then examine the site and verify that the content matches the promises ( promise ).
Google will promote the site if the content is appropriate and then check the user’s behaviour.
Positive user experiences on the site will increase the user’s position.
Search keywords is the first step to SEO optimization
The first step to SEO optimization is choosing the keywords that will rank your website first in search engines.
Keywords are words that people type online to find similar content to yours. It is possible to find the right phrases to attract users to your site if you can identify what they are searching for.
Companies similar to yours may be placed on the specified phrases. It will be more difficult to rank in the top 10 results if your keywords are highly competitive. It’s important to start looking for niche phrases early on, as this will make it easier to get good positions. Use the Keyword Planner in your AdWords account to achieve this goal.
You can move on to the next step, if you have already selected your keywords.
Google’s algorithm can be made to understand your site through tags and content.
Once we have created a list, we can proceed to the next step: using keywords in the site’s content and tags.
We will start with site tags (the promise), then we will move to optimizing content (fulfilling that promise).
Effective tags require the inclusion of keywords and the description of the content so that users have realistic expectations about what they will find on your site.
Site address – Find a web domain that is suitable
Because domain registration is the first step for site owners, I chose it as the first tag. It is essential to choose a domain that is suitable for your site. This is usually done once during the entire “life” or the site.
Many contradictions exist regarding the importance domain for SEO performance. Google claims that domain is not as important in current algorithms. This statement is something I find moderately offensive to me personally. It is clear that SEO is both for algorithms and users. Users are actually the ones that decide many things these days.
A memorable domain that communicates your brand is important to attract customers. This will also help with SEO performance. Many SEO experts recommend that domains contain the most important keywords for site positioning.
SEO Optimization: The most important thing!
This tag is actually the most important, as 80% of Google users only see this information when they analyze Google results. This tag is responsible both for clicks made by users in the Google search results and for organic traffic to your website. I would like to offer this website that has the maximum speed on PageSpeed Insights, it is amazing.
Meta titles must be in full in Google search results. They cannot be too long, or they will be cut. The meta-title must be 600 pixels in length. The meta-title should also indicate to users that they will find the answer to their questions on the site. It must include keywords.
Meta-Description
It is the second element in Google search results. It provides more information about the subpage.
You will find a field in every CMS system that allows you to enter your meta description, even WebWave.
Meta description should not exceed 150 characters.
SEO optimized URL with Slug
This is the third item in Google search results.
Sometimes, when you save an article, the system creates an auto-generated link that isn’t SEO optimized. You should ensure that the link structure includes keywords.
Site Content
Google sees first the tags of a site, including the meta title, and meta description. Next, they visit the site to verify that its content is valuable and relevant. Below, we will discuss the elements of content that must be optimized for SEO.
Title of the subpage – H1
Google reads H1 tags first to determine if the content matches user searches when it comes to content. Remember:
An H1 tag should be included in every article title.
Meta title should contain the keywords from the H1;
One H1 tag should be used per subpage.
The keyword should appear at the beginning of the sentence, not at the end.
Webwave and most CMS systems automatically set title tags with H1 tags.
The first 100 words
The first 100 words should contain the primary keyword. The first paragraph. This is crucial because readers often read the text snippets at the top of the article to answer their questions. The detailed answer can be found below.
Subtitles – H2
The keyword should be included in the subtitle.
It is crucial that the H2 tag is used.
Search engines can tell that the H2 subheading is the second most important section of an article, after H1. This is how Google views content hierarchy.
You can also use the subtitle to describe your text if it is less than 150 characters.
Subtitles – H3
Subheadings are a way to break up an article and make it more readable.
Google will know that Google should read the H3 tag and the H1 and H2 subheadings if you include a keyword.
Although H4 and H5 tags are not as common in SEO optimization, they can still be useful if you have a site that requires them.
Content – The text on the site
Specific SEO rules have been in place since the beginning regarding keyword density. However, Google’s algorithm evolution has made it more important to consider the user experience. This includes signals such as how long users spend on the site.
An excessive keyword density is currently a crime. You should not have more keywords than the article’s total words.
Images SEO Optimization
You must optimize your image for SEO when you add it to the CMS system.
These are the 3 things you should be paying attention to
Optimizing the file will ensure a fast loading site. This is especially important for positioning the site in Google search results, especially since 2018.
The ALT tag is very important because it allows your website’s image to appear in Google image search results. This will bring you more visitors. The text of this tag also appears if the image doesn’t load due to slow Internet connections.
The TITLE tag (Image Title) – This is the message, or text fragment that appears as we move our cursor over an image.
What can you do to improve user experience?
Create quality content
Although quality is an abstract concept, it clearly describes what it means. The site’s content must provide value to the user. It must answer his questions, and help him solve any problem. SEO says that content is the king.
Mobile-friendly optimization of the site (Responsive web design)
Google began moving towards mobile design in 2015.
Google’s algorithm got more strict with each update. The Google team has officially recommended Responsive Website Design, RWD.
This responsive design is a site that displays the same content on all devices. However, the appearance of the site will depend on the size of the screen.
Secure your website
It is becoming more common to mention that SSL certificates must be used on all websites, not just those where transactions are processed. This certificate is used by about half the pages that are accessed through the browser. Google requires that all web pages be secured with an SSL certificate. Users using Google Chrome browser may see banners on websites that don’t have SSL certificates. The browser will inform the user that the site is not secure enough.
This banner basically means that users of Google Chrome, Mozilla Firefox, and other browsers won’t be able to access your site if it doesn’t have an SSL certificate.
Improves site loading speed
Google Speed Update is one of many Google algorithm updates that affect website loading speed. This allows the website to load quickly on mobile devices. Your page should load faster than the competition.
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