All posts by Robert Jones

What does “on-page SEO” mean?

It’s a noisy marketplace. How can you make your voice heard online? To give your website maximum visibility and performance for your target audience, you should be up to date on SEO basics.

Google has made significant changes to the “on-page SEO” rules in recent years. They want to provide the best possible results. A standard search results page now shows pages that do not need the exact query (or keyword) in the title tag, meta description or title.

We now have ranking algorithms that include Hummingbird and Panda, Rankbrain, and on-page semantic significance. Google is getting smarter. Your optimization strategies should keep up.

What is On-page SEO?

Google will give you the following information if you search for “SEO on-Page”. It will show you an excerpt of what it means: “The practice of optimizing individual pages in order to achieve a higher rank in search engines and receive more relevant traffic.” On-page SEO refers both to the content and to the HTML source code of pages that can be optimized. This is in contrast to Off-Page SEO, which refers only to external signals.

It considers all elements of the website that together will increase your ranking in search results. Relevance is one of the key factors that influence on-page optimization as Google gets more sophisticated. What is the relevance of your page to the query you are searching? This is what you should consider when creating the page.

These tasks are a benefit for the user. It takes you only eight seconds to get a visitor to click on your link. Your site will offer a better experience if there is more interaction and engagement.

These categories and strategies will help you increase traffic and your search presence. After you have a better understanding of the SEO process, it is time to analyze your website and see how your pages work.

SEO is a crucial part of the process. It greatly influences the search engine rankings of your website. These are both technical and content aspects that must be in line with the requirements of major search engines. These are the on-page SEO elements that make a page perfectly optimized. They will be the topic of today’s article.

Algorithms for On-Page SEO

On-page SEO, also known as “on site” SEO, is the process of optimizing your website’s various sections that have an impact on your search engine rankings. You have some things that you can control and change on your website. These are the most important aspects:

Title Tags

Your targeted keywords should be included in the title tag of every page on your website. Writing a tag that is effective has many benefits.

Headings (H1)

Search engines tend to give more weight to headlines because they are the most important words on a page. It is a good idea for your target keywords to be included in the headings on each page. However, ensure that they are accurate and reflect the content of the page.

Structure of URLs

If possible, include keywords in URLs. You shouldn’t modify all of your URLs to include keywords. If you are attempting to redirect the existing URLs to the new ones, don’t change them.

Additional text for images

You can add “alt text” to any image on your website using any content management system. This text is invisible to visitors. Screen reading software uses the text to assist blind people to understand the images. Images are crawled in the same way by search engines. Therefore, inserting keywords that accurately describe the image can help search engines understand your page’s content.

Pages loaded quickly

Google wants users to find the information they need quickly to give them the best experience. Optimizing your pages to load quicker will improve your position in search results.


Your pages should be easy to use. They must be able find the information they need on your pages if they are searching for it. It should be simple to read and provide useful information. Google offers different methods to determine if your content is useful.

Links to internal resources

Visitors will find useful internal links to other pages of your site useful. Search engines also find them useful.

Your website will be easily indexed by search engine robots and potential customers through on-page SEO. Search engines will be able to index your pages easily, learn what your site is all about, and navigate your site’s structure and content. This will allow you to rank your site accordingly.

What is Off-Page SEO?

Off-page SEO is a term that refers to techniques that can be used in order to improve a site’s position on the search engine results pages. Off-page SEO is a method of promotion that goes beyond the design of a site to improve a site’s ranking in search engine results.

The quality and quantity of backlinks to your site is the most important off-page SEO factor. Here are some examples of how you can create backlinks to your site:

  • Creating valuable content that people love to read.
  • Your social media shares that eventually generate links.
  • Send emails and links to industry influencers.
  • Client blogs on websites with links to you

While the importance of the number of links remains important, SEO professionals and content creators realize the importance of the quality of the links. Therefore, sharing content is a key step to gaining valuable links and improving your off-page SEO.

What’s the difference between on-page and off-page SEO?

There are two types of search engine optimization strategies: on-page and off-page. While both are crucial to the success and growth of any SEO campaign, they have completely different roles in improving search engine rankings. Understanding the differences between them is essential.

Search engines evaluate your site in relation to other sites online by looking at two factors.

  • On-Page Search Engine Optimization examines the content of your page (or website)
  • Off-Page Search Engine Optimization measures the authority and popularity of your website.

Simply put, how you rank on a page is heavily determined by its factors (on-Page), while your high rank in search results is largely determined if there are factors not on the page.

Are you willing to optimize your SEO results for more visitors?

How to do on-Page SEO

Understanding the implementation of many of the search engine optimization components mentioned above is key to many of the factors. On-page and off-page SEO are easier to achieve due to site owners’ ability to make changes.

What factors should be considered when performing on-page SEO?

1.Titles of pages

Page titles are an important SEO factor for your website. Each page and post should have a unique title that contains the key keywords.

You could, for example, blog about a new recipe for chocolate cake. It is crucial to include “Chocolate Cake Recipe”, “Easy Chocolate Cake Recipe”, or “Chocolate Cake Recipe for Kids”, in your post title.

This will ensure that your post is more likely to be found when someone searches “Chocolate Cake Recipes” in a search engine.

2.Meta descriptions

Meta descriptions are often overlooked by many people. Meta descriptions are a place where you can include keywords that are relevant to your content. They are also used in search results once the page has been listed.

If we keep using the “Chocolate Cake Recipes”, then a description of this page would include these and related keywords. This simple chocolate cake recipe may be the best ever” would make a great meta description. It’s short and contains a lot of keywords.

3. Meta Tags

Meta tags can be used to include keywords for each page. These keywords should all be relevant to your content and must have been researched previously.

The All In One SEO Pack plugin in WordPress allows you to insert all keywords for the meta tag and meta description at the bottom of every post before publishing. This plugin will automatically enter all information into your HTML page format, simplifying your work.

4. URL structure

It is highly recommended to include search engine friendly URLs on each page. They provide greater crawlability. Although shorter URLs are more likely to rank higher in search engine results, this isn’t the only factor.

Targeted keywords perform better. These keywords may also have a significant influence on the performance of your URL.

5. Headings (H1, H2, H3, H4, etc.)

To make your article easier to read, break down the content into smaller sections or paragraphs. These sections can be found in the title. Tags are used.

H1 tags are used for the title of your main webpage. Following titles, such as the one I’ve used here, will be issued H2, or H3, respectively. These elements are used by search engines to determine the importance of your content. Keyword-rich titles are therefore more valuable than generic titles.

Keyword-rich headlines should be written in H1, H2 or H3 order of priority. These are used by crawlers to distinguish important content.

6. Keyword density

Search engines will be able to determine if your content contains relevant keywords. It is important to include these keywords in your content. Be careful not to use search engine-only keywords too often. This could result in your site being removed from search engines.

Avoid this by keeping your keyword density at around 2-5%. You can also use synonyms to avoid this. This allows you to write the exact same thing without being banned.

7. Image SEO

Images are a great way for your website to be visually appealing and to break up the monotonous text. These images can be used to improve your website’s SEO.

Titles are given to uploaded images. Treat them the same way as page titles. People will find your site if they search Google Images by including relevant keywords.

Images can be given alt text and descriptions to make them more SEO-friendly.

8. Internal Links

Many people believe that links from other websites are the most important. These links are very important but they are not the only ones that matter!

Linking to other pages is a great way of improving your site. If done correctly, internal links can also be useful in your SEO arsenal. It makes it easy for visitors to navigate your site and find your content. Additionally, it ensures that your site can be crawled, which allows search engines to find all your pages. It will allow you to create pages that are relevant for keywords and phrases. This will also help increase your page’s Google rank.

You have many options to improve your internal linking structure. Permanent navigation links and main content links.

When used properly, content links can be very helpful for bloggers. These links are hyperlinks that you place in articles that direct people to other pages on your website. This example would be: “This post focuses on driving visitors to your site” so that readers can also find “How to drive traffic and traffic to your blog”

Factors that impact the website’s search visibility

You can have your site’s search visibility affected by certain factors.

Sitemap. Sitemap. This sitemap allows the search engine index all pages on your website. This is the easiest and most efficient way to tell Google which pages are on your site.

The domain. Trust is important. It is hard to not believe that trust in sites should be higher. Building trust in your field is a sure way to make it more profitable.

Server location. Server location is important to improve the ranking in the country or region.

Mobile-optimized website. Just one year ago, 46% of smartphone users only used their phone for research. This number has increased exponentially over the past 12 months, I believe. It is not surprising that a mobile-optimized site would have an impact on a classification.

Google Search Console. Indexing sites is made easier by having your site verified using Google Webmasters Tools. Even if this isn’t the case, you can still use the tool to improve your site’s optimization.

Online shopping has 5 benefits

Sometimes we don’t have time or the inclination to visit a physical store. Or maybe we urgently need a product or service. Perhaps we find lower prices online for a product than in a physical store. Although there are many reasons, the result is the same: online shopping.

The benefits for the consumer are obvious: he doesn’t need to travel as much, can place orders anywhere he likes, can easily compare products, can view a summary of his order before placing the actual order, can create lists of products that he would like to purchase in the future.

What are the benefits for entrepreneurs when opening an online shop?

1. Low operating costs

Every business strives to maximize sales and reduce costs. Online stores have lower operational costs than physical stores.

The physical space is not required for stock storage.

Because the tasks that must be completed aren’t as numerous, the average number of employees is smaller.

Security modules are usually less expensive than alarm and security system costs.

2. More potential customers

The Internet is global and anyone can visit your site to place orders. Your target audience doesn’t have to be local. It can be global. Your payment system must be accessible to all. The ability to buy via SMS is one of the things that will set you apart from your competitors.

3. There is no need to keep inventory

It is possible to avoid the storage fees associated with inventory. DropShipping allows customers to place orders for products online. The supplier will then forward the order to the customer, and they will deliver the product to you according to your contract. You can customize the packaging and get the invoice in your company name.

If a multi-product order requires more suppliers, each supplier will process the order and ship it separately. If you are shipping by courier, the courier company will centralize all the packages and ship them together.

It is important that the courier company allows customers to pay with credit cards. The courier company should also announce the delivery date and time to the customer. This is because the courier company is an integral part of the company’s image to the customer. Parcel centralization is not possible for delivery by postal mail.

This is obviously not a good option if you’re the manufacturer of these products. For finished products, you have two options: rent a space, or pay a fee to a logistics company.

4. Online promotion has measurable results

I’ve heard it many times: One euro online is worth more that one offline. This is true for online promotion because digital marketing makes it possible to measure the results. Google Analytics and Facebook Ads Manager enable you to analyze the results of your marketing campaigns, as well as optimize them. This is something that is difficult or impossible offline.

You can also target the promotion only to people you wish to reach. Google AdWords, Facebook Ads, and similar tools let you select the audience so that your advertisement will only reach the people you wish to target. You can set up settings like age, gender and location. You can also choose the time and days that your ad will appear. You can also place ads on your website if there is enough traffic.

5. Online stores are cheaper to open.

You might consider opening an online store if you don’t have one. The costs for opening one are low. Online stores don’t require a physical location to sell products. Maintenance costs can be reduced and stocks may not be required. But, it is important to be aware of the legal framework before you register your company.

What happens to our bodies when we watch romantic movies?

Who doesn’t like romantic movies? I don’t think anyone hasn’t shed a few tears at the end of a romantic story. All these emotions and states are a result of the chemical reactions that occur in our bodies when we are exposed emotionally charged scenes. The brain produces the love hormone and it feeds us. It builds happy scenarios in our minds and projects them into our daily lives. It’s not unusual for us to start having a relationship and a marriage “like in movies” after we have watched many movies with happy endings.

Have you ever cried tears of joy at a romantic movie? What happens to our bodies and minds when we see scenes of love, declarations, emotions, or just a cinematic moment that impresses us? Stories are one of the strongest forms of communication. Our brain responds more strongly to stories that include people hugging or kissing. Our experiences can also be transformed and transformed by romantic stories.

The love hormone is produced by our bodies

When we interact with stories, certain parts of our brain simulate the emotions that the characters portray. This neural response is known as “transport”. The brain releases the “lovehormone”. The neurochemical responsible for empathy is oxytocin. The heart rate increases, palms begin to sweat and breathing rate decreases. These reactions can literally transpose us into another dimension and allow us to experience the magic of love beyond our screen. Strange that chocolate consumption can have the same effect.

Romantic movies can give us hope

Phillip Hodson, British Association for Counseling and Psychotherapy says that “we must live by stories which help us deal with harsh realities.” Idealism can play a role in convincing us that, no matter how miserable, decrepit, or bored, there is someone for us. You know what? You know what?

Stress hormones are released

Sometimes, we cry out of intense emotions like sadness or joy. These reactions release stress hormones like adrenaline and cortisol, which help us feel all the emotions on a deeper level. “Sad movies allow us to deal and feel with our emotions, such as those about loss, heartbreak, or failure. Jonathan Alpert, a New York-based psychotherapist, says that these films can be inspiring. Seeing how others handle sadness can help us learn how to deal with it and how we can persevere in the face if difficulties.” Watch many series and movies with Romanian subtitles on fs online pages. Here you will find many love movies online available for free if you know the Romanian language. Unfortunately, there is no version of this website for English speakers. Read more on blog, many good informations for you there!

Relaxation is good for the brain

In movies with Love as the theme, the crucial moment is when all problems are gone and the lovers find and fall in love again. Our brain is able to relax and feel safe in those moments, which can help us forget any worries or thoughts that might cause anxiety. Sometimes a happy ending in movies can do more than an antidepressant or headache pill. You can eliminate insomnia by watching a romantic comedy before you go to bed.

Ten useful tips for building a website

We are going to share some helpful tips with you today for building the website that you desire.

1. Remember the main reason you created this website

A website can help you achieve many goals but not all at once. It is important to have a clear plan and stick to it. “Where is your business at the moment? What is your goal for positioning yourself in the market? These questions are vital to your success in launching your website.

2. Mobile optimization: Optimize your website

You can optimize your website for mobile devices, whether you have an existing website or are just starting to build one. This will make your website more competitive against other websites. The latest statistics show that 70% of internet traffic is generated by mobile devices. This means that if your website has been optimized for mobile, you have a better chance of getting more visitors.

3. Global brands inspire you

If existing features are being used by larger companies, don’t try to create new ones for your website. These well-known brands are worth visiting. Take inspiration from their designs and adapt them to suit your audience.

4. Install the Google Analytics Pixel on Your Website

You need to understand the behaviour of your customers in order to make your website a success. Even well-known companies all over the globe are constantly changing and testing their websites to find the best design. You have to be ready to constantly reevaluate every element of your website as a start-up. You can adapt your website to meet the needs of your visitors by using the data collected through the pixel. Analyzing the data will allow you to see the visitor’s journey on your site, and identify what is preventing him from converting.

5. Blog articles can be a powerful tool

Blog articles will help you attract new clients and maintain a good relationship with your clients. Your visitors will feel more confident in your brand if you provide them with free advice and information about the domain they activate. This will increase their trust in you and your product over time.

6. Prioritize the “About Us” page

Because it allows your customers to learn more about your brand and you, the “About Us” page is often the most popular page. It is important to include pictures of your team and a brief description about each member of your company on this page. This will help increase trust in your brand.

7. Videos are essential for your website

Statistics show that 84% (or more) of all content on the internet is video. This makes it a crucial tool for any website manager. Associating your website with a YouTube account is a good idea. This will allow you to attract visitors from both YouTube display sources as well as Google display campaigns.

8. Chatbots and live chats are available

Live chats are a great way to get in touch with customers. Live chats are a fast and personal way to get acquainted with your customers. These chats can be used to offer advice and assistance in purchasing services on the website. Chatbots offer many benefits. They are available 24 hours a day and can be used to communicate with customers.

9. Make sure to keep the page’s content fresh!

Websites that are not updated regularly and developed in accordance with current trends can quickly become outdated. Information and communication are constantly changing and evolving. It is important to keep your website’s visual elements current. Customers are eager to see new information on the site.

10. Design your website from scratch

On a piece of paper, write down what you want to see on your website. Each page can be made on an A4 sheet. At the end, you can draw a diagram to show how the pages connect. It is important to look at other websites if you have an online store. This will allow you to see how their research and design has been spent.

What is CAPTCHA? Why do we need it?

Spam generated by Internet robots is a problem that every website owner will face. You will need to use the powerful CAPTCHA code, regardless of whether you have a blog to share your thoughts, an online store, or a website to showcase your company. To make the most of its benefits, you need to first understand what it does.

CAPTCHA is an automated way to determine if a visitor to a website is human. Named after the phrase “Completely Automated Public Turing Test to Tell Computers and Humans Apart”, CAPTCHA is an automated method of determining if a website visitor is human or not. CAPTCHA is a term that comes from English and means capture.

Any visitor can add or modify any entry on the site. You will need to fill in the field for the word or expression you want. There is a dial beside it that allows you to upload an image. These words and expressions can be written in special fonts, with deformed characters, or colored. This makes the process a bit more complicated. This allows you to distinguish robots that post links or messages for advertising from real users. It was first used in 1997 by AltaVista search engines, which were very popular in 2000. However, CAPTCHA is still one of the most efficient methods to block spamming and is widely used in the web space.

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YouTube SEO: How to optimize YouTube videos

Everyone is familiar with YouTube. YouTube is the second most popular search engine in the world after Google. People are talking more about YouTubers like Zoella, SteveKardynal, and PewDiePie. They provide information to Internet users about movies, video games, politics, and many other topics. All of them have one thing in commun: They reach millions of YouTube users.

YouTube is a great tool for reaching your target audience. It’s about reaching as many people as possible.

It is difficult to stand out from other YouTube channels. This channel publishes approximately 400 hours of video content every minute. There is another way to drive traffic to your videos. SEO optimization can help you get a higher ranking on YouTube.

What is video marketing?

Video marketing is a type of digital marketing where we use a video to communicate our ideas, products, or services… This format is much more appealing than other formats such as infographics postcasts and written articles.

Audiovisual content makes up 78% of all content online. This is something your brand should not ignore. Videos are easy to share and fun. It is also an inexpensive way to increase conversions, encourage engagement, and it is easy to share.

In fact, 9/10 internet users watch videos from companies. 65% of users visit a brand’s site after watching a movie. It is expected that online video will make up 84% of all Internet traffic by 2019.

If you don’t have video included in your marketing strategy, you should. And if your videos are already created, you should make the most of them. YouTube SEO is the answer.

YouTube categorizes videos in what way?

YouTube considers the same variables that Google does in its algorithm to determine which videos will appear in search results.

It is important to assess the relevance of the content (in this case, the video) for the person searching for it.

These are the most important:

  • Playback time is the length of time a user watches a video.
  • Keywords: They provide relevancy to the content.
  • Subscribers: A channel with thousands or hundreds of subscribers will perform better that one with only 15 subscribers. This behavioral signal indicates that the channel’s relevance and quality are high.
  • Interactions: We like and we don’t love comments. These signals help YouTube, Google, and other search engines determine if a particular video is worthy of more visibility.
  • YouTube videos should not be long. To get the most out of YouTube content, users should be interested and able to view it. It is best to limit the viewing time to 10-15 minutes.

What is SEO optimization for YouTube?

SEO stands for search engine optimization (Search Engine Optimization). It is a term that refers to a way to improve your position in search engines. Certain keywords, also known as “keywords”, are used to optimize web pages for Google or other search engines. Similar SEO optimization works for YouTube videos. The goal of SEO optimization is not to improve the position of a website. This article will show you how to increase the reach of your channel.

Video SEO is an essential part of any online marketing strategy. This is because videos are more prominent in search results and often rank higher than the other results. You can make your video work by creating unique content. However, you don’t have to do much to increase your SEO.

You will need to perform these tasks to improve the ranking of your videos on YouTube

Video is the most popular format, and it generates the most trust. It is interesting to note that the film helped us escape from the Great Depression from both a psychological and economic perspective. Video has been more popular, more efficient, and better produced since then. People love video platforms like YouTube, but also adult ones like It was also made possible by the internet, which allowed anyone to access it in seconds.

Videos have become a valuable tool for commercial purposes due to their huge growth and relevance through search engines and social media. But how do you make it happen? Next, we will show you how to make YouTube a part of your video marketing strategy.

Step 1: Defining keywords

It is important that you think about the terms that you wish to be found. Write keywords that describe your videos. Avoid using too many specialized terms. Many Internet users use familiar terms for their searches. For each video, try to find at least two or three terms. You can also create phrases using two to three words. These words will become the keywords that are used to optimize your videos.

Tip: Use these useful tools to locate the most relevant keywords. and SEM-Tools allow you to search YouTube for specific keyword combinations.

You can also add long tail keywords

It is difficult for marketers to compete to be the best in their industry using the most searched keywords, particularly YouTube and Google. Here’s the solution: Instead, use long-tail keywords.

Long tail keywords are longer phrases that include your main keyword. Long-tail keywords can be used to target specific search terms for potential customers. They also help improve your video’s rank under your main keyword.

Step 2: Keyword placement

After you have identified your keywords, it is time to add them to the video details. These are the essential elements.

Title of the video

It is important that at least one keyword appears in the title. The ideal place for the keyword to appear is at the beginning of your title. The title of your video should include the keyword. This will help you position it. However, as our video is likely to appear in a list or related results, it is important that we include persuasive elements even if the clicks are not. This balance must be maintained between optimization and persuasion to create a compelling title that is both attractive for SEO and user.

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Google Ads vs SEO Which tool is best for your Marketing strategy?

Online Marketing is a popular investment option for business people. They often have the same dilemma as those who are already considering making an investment: What tool will bring me more profit, Google Ads or SEO? This is a subjective answer that depends on many factors, including the company’s profile, market age, and the goals set forth in the marketing strategy.

It is important to emphasize that these are two powerful marketing tools with predictable, clear performance. Each tool is distinguished by its ability to predict the outcome of investments before they are made. We are drawn to SEO services and Google Ads campaigns because of the speed, cost and user bounce rates that make them stand out.

We will detail each strategy individually and compare them to show the benefits and drawbacks. We will also answer the question, “What do you do with traffic once it arrives on your site?”

What is SEO?

Search Engine Optimization is a collection of tools that will increase your business’ visibility in search engines. You can determine the most profitable and popular searches your customers use by conducting Keyword Research. Optimizing both the On Page and Off Page content of your brand will ensure that it is indexed higher in search engines. This can generate leads or sales.

Do you remember the gold mine, silver mine and diamond mines I mentioned in an earlier article? SEO optimization, as I said then, is the way to reach the top three websites for a keyword. These accounts for approximately 64%* the total traffic. While optimization is a long-term endeavor, once you have reached a top position, your ROI will be measurable.

Google assigns scores between 0 and 100 to index sites. The better the grade, the higher the display position. These basic principles are the basis of this score:

  • The age of the domain / web page;
  • The number of backlinks and links that are brought in from Off Page SEO.
  • The user’s search terms;
  • The keywords within the site (text and URL, titles and meta descriptions, etc. );
    site loading speed;
  • The platform should be mobile-friendly and user-friendly. It must also follow relevant web design trends.
  • website accessibility, etc.

These are only a few of the most crucial elements. Search engines are complex and well-regulated in their search process. The first result can provide a user with a great search experience.

What are Google Ads?

Google Adwords was rebranded as Google Ads in 2018, and is a popular paid advertising platform. It helps you reach potential customers in different ways.

PPC (Pay Per Click) Ads Search Campaigns – Displayed on the results page
Ads Display Campaigns – Graphic ads that are displayed on other websites/platforms
Remarketing campaigns – A combination of the two first, which allows you to retarget potential clients through remarketing campaigns

Other: YouTube Ads, Google Shopping and others

We will be focusing on the first function in order to compare SEO optimization. Google offers Pay Per Click campaigns, as we mentioned. This allows you to display what we call “clickable advertisements” in search engines. These ads are distributed according the keywords that a marketer has bid a certain amount. Google will prioritize the ads based on their value. The ad will occupy the first spot in the ad column.

Google Ads vs. SEO – Which one is best for you?

It is impossible to say which tool is more efficient than the other. Although opinions can be subjective, you should understand the differences between each tool and adjust your strategy to meet those goals. Although we can achieve maximum results if we balance the two, sometimes it is necessary to choose one.

Google Ads is more effective than SEO in generating traffic. Traffic starts to flow from the moment an organization becomes active. SEO is a long-term effort that takes about six months to see results. The traffic contribution to the site is higher than paid ads. Organic positions account for about 90% of traffic*.

Here’s an example of a client who has 36,000 keywords and is doing SEO. They receive 116,000 visitors per month. We would need to spend $60,000 per month on PPC campaigns if we wanted to get the same number of hits.

When targeting certain keywords in SEO, we must consider a complex algorithm when developing content. Google Ads allows us to target any keyword that we feel is appropriate. The deciding factor in this instance is the budget. Your keyword display position will rise the more you bid.

Google Ads will bring in paid traffic. This means that you’ll have to invest money for each person who visits your site, regardless if they make a purchase. SEO can bring in organic traffic but it doesn’t come at any cost to you. It is important to work with an agency to monitor the process and intervene when necessary. This will ensure that customers continue to come to you and your index position stays constant. Most SEO costs are paid monthly by the client to the agency. SEO costs more in the initial 6 months than it is for long-term investments. However, SEO’s ROI is higher over the medium and longer term.
Google Ads takes you to the first page, while SEO allows you to stay on secondary pages for a while. It is difficult to rank on the first page in countries like the USA due to the high competition and high SEO scores. Romania is a different story. With the right team and specialists, you can get to the top three positions on keywords that are not just specific but also strong keywords.

Google Ads has a higher bounce rate than organic traffic. The bounce rate is an indicator of how many people leave the first page after they have entered the site. It does not include any browsing or other actions. The bounce rate is not just determined by the source of traffic but also the quality of the content and loading speed. It can also be affected by the type of activity your business has, as well as the device from which it is accessed. In a future article, we will expand on this topic.

The site was re-launched after I drove traffic. What’s next?

Many business owners decide to invest in Google Ads campaigns and in SEO without having to work with an agency. Traffic will increase and the results will be obvious. They don’t think about how to turn that traffic into profits. The investment in these tools will not yield a significant ROI without an integrated Online Marketing strategy. Our main recommendation is to keep a long-term relationship with a promotion agency.

The image below shows how crucial it is to have a team of specialists constantly monitoring the process. Our client managed to achieve a remarkable increase in organic traffic in just three years. However, there were moments of decline. The downward trend would not have been possible without specialist supervision.

Remarketing is the best way to convert traffic into leads/sales. Although people may visit your site for the first time, you cannot be certain that they will return to it again. You can use retargeting to send personalized messages to convince people to use your service or buy from you.

Google Ads vs. SEO – The margin product and stage products

SEO can be considered the stage product of SEO, since organic is what Google is most well-known for but does not bring in any revenue. Google Ads is the margin product through which the company actually earns its income. What is the best way to ensure you have investments in paid advertising if organic traffic is the majority? From our perspective, there are two possible explanations:

Remarketing is necessary to convert organic traffic into sales. This can only be achieved by placing ads.
It is difficult for a brand new to organically reach page one in a highly developed online market like the USA or Western European countries. The sites there have very high SEO scores and are constantly investing in improving/maintaining their position. Google Ads is the only way to be found on the first page. This tool is used by many businesses to increase profits.

Romania is one of the countries where SEO has not been widely used. It is the perfect time to have your company indexed at a higher level. This will ensure that you only use paid ads for occasional campaigns. Traffic generation doesn’t require you to spend a lot of money.

What is the bottom line?

How about Google Ads vs SEO at the end? The best results can be achieved if you find the right balance between these two tools. Paid promotion can be used to help with optimization, but only in the most effective moments. The premium is temporary and has an immediate effect. However, the Google Ads campaign results are only good for as long as you invest. While the other effect is slower, it has high performance and can be seen for a long time if it is monitored.

Google Ads can be used to give you a huge sales boost. You should not overlook optimization investment, which will ensure a smooth development of your business. SEO can help you not only create a trusted brand that is visible and well-known, but also to stand out in times of crisis.

How can you use backlinks to help with SEO optimization?

If you’re already optimizing your website for SEO, or simply passionate about this field and want to learn more, the concept of “backlink” may be familiar.

We will be discussing at leisure what backlinks are, how to recognize a high-quality backlink, and most importantly, how to strengthen the website’s backlink base.

What is a Backlink?

Backlinks, also known as “external and inbound links”, are URL links that link from one website to another. Google and other search engines consider backlinks to be “votes of trust” for a page. Websites with a lot of backlinks rank higher in search engine results.

What is the importance of a backlink for SEO?

Google’s algorithm uses backlinks as a ranking factor. Not only is it important for the quantity, but also for the quality. Each backlink, as I have said, is nothing but an “external voto de confianza”, which is a guarantee that search engines will find relevant, valuable and powerful content on the page. The two domains will then be subject to a transfer of authority. A backlink is worth more if it has a higher authority than the page that referred to it.

Backlinks can also be a source of valuable traffic. This depends on the site that recommended your page and the relevancy of your page to your target audience.

There are many factors that affect the quality of a backlink.
What are the key features of a high-quality external link?

1. It is credible and authoritative.

Search engines are like journalists in that they carefully choose their sources. You would be more confident in information found on a page from a well-respected media trust than information shared by a friend on social networking sites. Google will also recognize more value in a link from a website that has a high DA or DR score.

2. Your domain is relevant to the page from which the backlink is being sent.

Google is interested in establishing a link between two websites.

If you publish a SEO article on dentistry, your backlink will be more valuable than if it comes from a general platform.

Don’t forget about relevance, authority and all that! You won’t get the best results if you have a page that has low authority but high relevance.

3. The anchor word of the link contains the keyword

The anchor word refers to the visible portion of the link, or better yet, the visible word/phrase within the text where we will place the URL hyperlink. It is important that the anchor contain the keyword of your site in order to increase the value of the backlink. This is usually found in the link. This type of anchor is known as Exact Match Anchor Text.

4. The link in the text is “Dofollow”.

There are two types of backlinks. One is very valuable for SEO purposes. Here it is:

Search engines will ignore links if there is a “Nofollow” tag. These backlinks don’t convey any value between sites.

Dofollow links, on the other hand, are external links everyone wants to be linked because they permit that authority transfer we mentioned earlier.

But be careful! As long as the links are credible and reliable, dofollow links can add value to your site. You may also find “toxic” backlinks that are obtained from sites not trusted or violate the search engine’s terms. These backlinks could lead to your website being de-indexed or penalized.

Remember that Google rankings are not based on the number of backlinks, but the quality.

5. This backlink is from a domain which has never recommended you before

It can be difficult to find new sources that will link to your pages. However, it is worth the effort. A Backlinko study found that there is a strong correlation between backlinks and page ranking in search engine results.

How can you obtain quality backlinks to your website?

We have already discussed the characteristics of a quality backlink. How can we make sure that quality backlinks are generated to our website?

These are five easy ways to build a solid backlink foundation.

1. You should create quality content that is relevant to your field. Include “shareable” content like blog articles, infographics and case studies. This information will spread quickly organically and generate backlinks from other relevant sources.

You can reach a Content Writing specialist if you need assistance!

2. Write content that is of interest to other blogs (Guest Post). Many specialized websites have such an editorial policy and offer a place for expression and promotion to different people who are experts in the field.

3. You can create valuable audio, video or photo materials in your field of expertise. You can easily share any relevant, quality content online, no matter what format it was created in.

4. Reach out to influencers. While domestic influencers tend to rely more on social media, blogs are still a valuable channel. Many brands want to be mentioned in their articles.

You can negotiate a set of articles with “Dofollow” links. They will generate significant traffic to your recommended pages in addition to their SEO contribution.

5. Incorporate links into your Social Media Marketing strategy. Remember that Facebook, Twitter and Instagram, as well as LinkedIn, are all websites. Any link in a post can be a valuable backlink to your website.

Search Engines: An Overview, How They Work and Why They Matter

What number of times have you used Google, one of the most popular search engines on the planet, in the past three days? As with any other revolutionary technology, the search engine’s life gradually integrates into our daily lives. It is no longer an active feature of our lives. The famous search engine has been made a verb in English and the dictionary since 2006, despite company protestations.

History searches

Did you know the first search engine in the world appeared in 1990, one year after the launch of the World Wide Web? In 1992, there were only 10 websites. However, the desire to understand these sites was felt and maybe anticipated. Archie was the first search engine. Instead of getting the search results pages that we know today, you would get a.txt document that you could download. It contained the most important piece of information: the URL for the site that was associated with your search.

To be there at the launch Yahoo!, the most well-known (yet), search engine, we skip a few years. This was in 1994 when there were 2,738 websites. Yahoo had already distinguished between information sites that could be added to the search engine free of charge and commercial sites which required an annual fee of several hundred dollars.

AltaVista is the most prominent search engine launched in 2000. In 1996, there were 257,601 websites. MSN was launched in 1999 (there were 3,177.453 sites then). What happened to these search engines? Yahoo bought AltaVista in 2003 and MSN was transformed into Bing in 2009. Bing is the second most used search engine, after Google.

Google’s search engine was first launched in 1998. It has been in use since then, with no interruptions, as the most popular and widely used search engine in the world. Globally, Google held 92.51% market share in 2020. In Romania, however, the market share for the search engine is even greater, reaching 97.93%!

What is the purpose of a search engine?

There are currently 1.8 billion websites on the Internet. Of these, 75% are not actively used. And of those that are active, not all take search engine optimization seriously. An optimized site will be more prominent among the hundreds of millions of other sites. The story doesn’t end when the user searches Google for something.

A search engine is basically a program that organizes and stores web pages according to certain criteria in order to provide users with fast access to the information they need. Let’s look at a few:

A Web crawler or spider is an Internet bot that searches the World Wide Web for’signals’. It uses link to link to search for new pages, images, and files, and also tracks all links between sites. It is recommended that you immediately link to an older page that has been indexed when creating a new page. This would act as an invitation for bots to index the new page. This context makes Off Page SEO (the backlink network) even more important. Specialists also have other tools that can accelerate this process. For example, they may issue clearer invitations to robots.
Search engine indexing can be compared to a large catalog. The crawlers discover and scan content and store it (“cached”) on servers. This allows the user to rank the search results more logically and according to his searches.

Finally, if you are searching for something, the search software will scan through billions of pages to find the right information.

Why should you care?

You might be a casual user, or a student searching Google for various topics. Understanding the purpose of search engines and how they work can help you improve your search skills. Search engines are designed to help you find what you’re looking for. The most reliable and relevant information. Google will be more useful to you if it provides the answers and solutions you are looking for. A search engine will only index pages and sites that it finds useful.

It is vital to understand the above in order to create web pages that are search engine friendly.

People still use search engines to find information. 98% of those surveyed in the annual digital survey by Hootsuite or We Are Social said they use a search engine at least once a month (in Romania, 99.6%). Seven out of 10 participants in the study said that they use more than just traditional search engines. They also use social networks such as Facebook, Instagram, LinkedIn and voice search tools. The percentages are also applicable to e-commerce. For instance, 87.7% Romanians search online for products ,services or

It doesn’t matter what type of business you run, it is vital to be visible online. When we say “visible”, it is a reference to the “diamond mine” mentioned at the beginning of this article. It is important to be in the top positions on Google.