How can you use backlinks to help with SEO optimization?

If you’re already optimizing your website for SEO, or simply passionate about this field and want to learn more, the concept of “backlink” may be familiar.

We will be discussing at leisure what backlinks are, how to recognize a high-quality backlink, and most importantly, how to strengthen the website’s backlink base.

What is a Backlink?

Backlinks, also known as “external and inbound links”, are URL links that link from one website to another. Google and other search engines consider backlinks to be “votes of trust” for a page. Websites with a lot of backlinks rank higher in search engine results.

What is the importance of a backlink for SEO?

Google’s algorithm uses backlinks as a ranking factor. Not only is it important for the quantity, but also for the quality. Each backlink, as I have said, is nothing but an “external voto de confianza”, which is a guarantee that search engines will find relevant, valuable and powerful content on the page. The two domains will then be subject to a transfer of authority. A backlink is worth more if it has a higher authority than the page that referred to it.

Backlinks can also be a source of valuable traffic. This depends on the site that recommended your page and the relevancy of your page to your target audience.

There are many factors that affect the quality of a backlink.
What are the key features of a high-quality external link?

1. It is credible and authoritative.

Search engines are like journalists in that they carefully choose their sources. You would be more confident in information found on a page from a well-respected media trust than information shared by a friend on social networking sites. Google will also recognize more value in a link from a website that has a high DA or DR score.

2. Your domain is relevant to the page from which the backlink is being sent.

Google is interested in establishing a link between two websites.

If you publish a SEO article on dentistry, your backlink will be more valuable than if it comes from a general platform.

Don’t forget about relevance, authority and all that! You won’t get the best results if you have a page that has low authority but high relevance.

3. The anchor word of the link contains the keyword

The anchor word refers to the visible portion of the link, or better yet, the visible word/phrase within the text where we will place the URL hyperlink. It is important that the anchor contain the keyword of your site in order to increase the value of the backlink. This is usually found in the link. This type of anchor is known as Exact Match Anchor Text.

4. The link in the text is “Dofollow”.

There are two types of backlinks. One is very valuable for SEO purposes. Here it is:

Search engines will ignore links if there is a “Nofollow” tag. These backlinks don’t convey any value between sites.

Dofollow links, on the other hand, are external links everyone wants to be linked because they permit that authority transfer we mentioned earlier.

But be careful! As long as the links are credible and reliable, dofollow links can add value to your site. You may also find “toxic” backlinks that are obtained from sites not trusted or violate the search engine’s terms. These backlinks could lead to your website being de-indexed or penalized.

Remember that Google rankings are not based on the number of backlinks, but the quality.

5. This backlink is from a domain which has never recommended you before

It can be difficult to find new sources that will link to your pages. However, it is worth the effort. A Backlinko study found that there is a strong correlation between backlinks and page ranking in search engine results.

How can you obtain quality backlinks to your website?

We have already discussed the characteristics of a quality backlink. How can we make sure that quality backlinks are generated to our website?

These are five easy ways to build a solid backlink foundation.

1. You should create quality content that is relevant to your field. Include “shareable” content like blog articles, infographics and case studies. This information will spread quickly organically and generate backlinks from other relevant sources.

You can reach a Content Writing specialist if you need assistance!

2. Write content that is of interest to other blogs (Guest Post). Many specialized websites have such an editorial policy and offer a place for expression and promotion to different people who are experts in the field.

3. You can create valuable audio, video or photo materials in your field of expertise. You can easily share any relevant, quality content online, no matter what format it was created in.

4. Reach out to influencers. While domestic influencers tend to rely more on social media, blogs are still a valuable channel. Many brands want to be mentioned in their articles.

You can negotiate a set of articles with “Dofollow” links. They will generate significant traffic to your recommended pages in addition to their SEO contribution.

5. Incorporate links into your Social Media Marketing strategy. Remember that Facebook, Twitter and Instagram, as well as LinkedIn, are all websites. Any link in a post can be a valuable backlink to your website.

Search Engines: An Overview, How They Work and Why They Matter

What number of times have you used Google, one of the most popular search engines on the planet, in the past three days? As with any other revolutionary technology, the search engine’s life gradually integrates into our daily lives. It is no longer an active feature of our lives. The famous search engine has been made a verb in English and the dictionary since 2006, despite company protestations.

History searches

Did you know the first search engine in the world appeared in 1990, one year after the launch of the World Wide Web? In 1992, there were only 10 websites. However, the desire to understand these sites was felt and maybe anticipated. Archie was the first search engine. Instead of getting the search results pages that we know today, you would get a.txt document that you could download. It contained the most important piece of information: the URL for the site that was associated with your search.

To be there at the launch Yahoo!, the most well-known (yet), search engine, we skip a few years. This was in 1994 when there were 2,738 websites. Yahoo had already distinguished between information sites that could be added to the search engine free of charge and commercial sites which required an annual fee of several hundred dollars.

AltaVista is the most prominent search engine launched in 2000. In 1996, there were 257,601 websites. MSN was launched in 1999 (there were 3,177.453 sites then). What happened to these search engines? Yahoo bought AltaVista in 2003 and MSN was transformed into Bing in 2009. Bing is the second most used search engine, after Google.

Google’s search engine was first launched in 1998. It has been in use since then, with no interruptions, as the most popular and widely used search engine in the world. Globally, Google held 92.51% market share in 2020. In Romania, however, the market share for the search engine is even greater, reaching 97.93%!

What is the purpose of a search engine?

There are currently 1.8 billion websites on the Internet. Of these, 75% are not actively used. And of those that are active, not all take search engine optimization seriously. An optimized site will be more prominent among the hundreds of millions of other sites. The story doesn’t end when the user searches Google for something.

A search engine is basically a program that organizes and stores web pages according to certain criteria in order to provide users with fast access to the information they need. Let’s look at a few:

A Web crawler or spider is an Internet bot that searches the World Wide Web for’signals’. It uses link to link to search for new pages, images, and files, and also tracks all links between sites. It is recommended that you immediately link to an older page that has been indexed when creating a new page. This would act as an invitation for bots to index the new page. This context makes Off Page SEO (the backlink network) even more important. Specialists also have other tools that can accelerate this process. For example, they may issue clearer invitations to robots.
Search engine indexing can be compared to a large catalog. The crawlers discover and scan content and store it (“cached”) on servers. This allows the user to rank the search results more logically and according to his searches.

Finally, if you are searching for something, the search software will scan through billions of pages to find the right information.

Why should you care?

You might be a casual user, or a student searching Google for various topics. Understanding the purpose of search engines and how they work can help you improve your search skills. Search engines are designed to help you find what you’re looking for. The most reliable and relevant information. Google will be more useful to you if it provides the answers and solutions you are looking for. A search engine will only index pages and sites that it finds useful.

It is vital to understand the above in order to create web pages that are search engine friendly.

People still use search engines to find information. 98% of those surveyed in the annual digital survey by Hootsuite or We Are Social said they use a search engine at least once a month (in Romania, 99.6%). Seven out of 10 participants in the study said that they use more than just traditional search engines. They also use social networks such as Facebook, Instagram, LinkedIn and voice search tools. The percentages are also applicable to e-commerce. For instance, 87.7% Romanians search online for products ,services or Pornofilmexxx.net.

It doesn’t matter what type of business you run, it is vital to be visible online. When we say “visible”, it is a reference to the “diamond mine” mentioned at the beginning of this article. It is important to be in the top positions on Google.

What is Lazy Loading and how can it increase the loading speed in the store?

Lazy loading is a great practice to speed up page loading and improve the user experience of websites, especially for online shops. Its activation is crucial in the context Google Core Web Vitals metrics implementation, which aims to increase the visitor experience on website pages.

What is the Lazy Loading function?

The Lazy Loading function will allow images to be loaded slowly on listing pages, just as they appear on the page. (The user can only access them when they reach them). Listings with many product images will load much faster and the browser will not download any background images that are not displayed on the page.

If the Lazy Loading function has been inactive, the browser will download all images in the background when the page contains large numbers of products. In this case, both the resources and time that the user spends waiting for the content load are lost.

Instead, the Lazy Loading function will allow the client to view images as he navigates through the site. The display will happen automatically without any intervention from you. Page loading speeds will increase and all elements will be displayed immediately. This greatly improves the user experience, especially for mobile devices (phones and tablets), which load slower than desktops or laptops.

Six Ways that GDPR was a gift for SEO

With the rapid advancements in AI and the widespread use of data trackers, digital advertising was quickly approaching a new paradigm. An ad would only show to those who are interested in that message and this user could be tracked on any device they use to interact with a website.

Technology advancements have even allowed advertisers to target users based on the shows they watch, without users being aware.

However, there is one ambiguous and broad-reaching law that was meant to protect the privacy rights of European citizens. This has impeded progress.

Although technically the law is only applicable in the EU, its impact on the economy is far-reaching beyond Europe.

The Impact of GDPR on Digital Marketing

The GDPR, also known as the General Data Protection Regulation (or GDPR) requires users to explicitly opt into tracking. Users have the option of how they want to be tracked once they opt in.

Although it’s too early to predict if users will click “accept”, as marketers hope, the damage is already done.

Without the sophisticated attribution tracking that marketers are used to, digital marketing could end up being comparable to a billboard along the side of the highway in terms of effectiveness measurement. Without cookie approval, tracking ad views is nearly impossible. Search ads for PPC are less transparent if the user hasn’t opted in to cookies.

This legislation has not affected all marketers.

SEO is actually the only area that has actually benefited from this legislation.

SEO was the marketing function that hid behind the curtain for years while other channels were able to command large budgets.

I predict that, with GDPR imposing severe restrictions on paid marketing channels, we will see an increase in SEO efforts.

These are six areas in which SEO has benefited the most from GDPR.

1. Privacy Policy & Link Architecture

GDPR requires that all companies have a clear privacy policy. Users must also be made aware of this policy.

Most sites place a link to their privacy policies on every page. This is how they have fulfilled this requirement.

Cross-linking perspectives can be a challenge for SEO teams who have had to overcome roadblocks to get specific links added to pages in the past to increase crawlability and discoverability. Pages that were designed to generate demand may have had a lot of inbound links. However, the outbound links were carefully controlled.

The addition of the privacy link to a page with GDPR gives the SEO team a new way for crawlers to access these pages.

Privacy policies are usually managed by lawyers rather than marketers. They tend to favor more information over less.

A link to an HTML sitemap, or other high-value pages, will be much less controversial for the legal team.

2. Budgets

Larger companies that have strict budget planning processes will find that a significant portion of their 2018 marketing budget was set up before the year began.

The GDPR is changing attribution and is forcing a rethink on paid budgets. Funds that have been released from paid campaigns may end up being more accessible for SEO needs.

Some of the backburner projects on the wishlist might become a reality if those funds shift to SEO.

3. Cannibalization reduced

There has been a certain element of cannibalization in both paid and organic search, particularly when brand bidding or retargeting is taken into consideration.

The EU law blocks retargeting and there are attribution issues that could stifle some brand searches. This is the time for the organic channel to shine. Click volume will shift to organic listings, as the paid placements within search decrease.

4. Personalization through SEO

Google claims that search results no longer are that personal, but this is based upon a flawed premise.

These search suggestions can be very personalized. Google encourages people to search for queries that are based upon previous searches, location, time of day, and other factors.

Although the actual results searchers may not see are personalized, the queries themselves are so precise that they don’t require personalized results.

This means that any type of search can only personalize based on past history if users accept cookies, which is required under GDPR.

Search is again depersonalized without cookies. This gives sites the opportunity to rank for broader, less specific queries.

5. Search doesn’t require giving up data

While other information discovery platforms, such as social media networks, require you to log in and share personal data, it is possible to search anonymously.

For those who are paranoid or concerned about privacy, you can search Google or DuckDuckGo in an anonymous browser. You don’t need to log into the search engine.

Except for the personalization aspect of search, search does not require cookies or any other type of user data to deliver great results.

6. User Intent

Marketers will realize that it is impossible to personalize advertising using first- and second-party cookies. Instead, they will need to create content that matches user intent, which users will find via search.

Websites can instead of guessing if a user is looking for an SUV by using paid marketing, they can create content that will help them find an SUV when they search.
Conclusion

The GDPR is likely to be the most important event in digital marketing history.

The negative aspects of GDPR are often the focus of discussions.

Email marketing has changed – the introduction of the GDPR

Companies find it more difficult to run email marketing campaigns because they must comply with data protection regulations. This guide will help you comply with the GDPR standards, and still run effective email marketing campaigns.

Online data protection also includes the management of e mail marketing campaigns. The GDPR mandates that companies obtain consent from data subjects before actually contacting them via email. This is called the opt-in procedure. Before you contact anyone via email, ensure that they have given their consent.

The GDPR also requires companies to show how consent was obtained. Users who have withheld consent can request to have their personal data deleted. Therefore, companies must comply with the GDPR and, upon request, order the deletion of user information.

Pro tip: It’s not enough to simply put a checkmark that doesn’t point anywhere. It is important to track when people consent to you (ie when they click that checkmark).

What is the GDPR?

GDPR, i.e. The legislation on personal data protection, which was adopted at the European Union level, unites the laws of all 27 members. The Regulation is applicable uniformly across all Member States. It applies to all businesses that collect, store, or process data from EU residents regardless of their location or operation.

Since its inception, approximately 2 years ago GDPR has been a problem in practice. Many people still have questions about how to implement GDPR in their businesses.

What are the penalties for not complying with the GDPR

If you don’t comply with GDPR, there are severe penalties. The Regulation states that if you break data privacy regulations, you could face fines up to 20,000,000 euros or 4% on your company’s total turnover. EU data protection authorities have not yet applied the maximum penalties in GDPR cases.

You should now be asking yourself how to ensure that your email marketing campaigns don’t violate the GDPR.

What is email marketing?

E-mail marketing allows companies to stay in touch with their customers by either subscribing to the newsletter or any other type e-mail communication (such as invitations to contests, codes discounts, etc.). even if many websites do not need this technique, such as the سكس site, many others desperately need this email marketing. To be able send marketing emails to customers it is necessary that they have given their consent to receive information about your company’s products and services. E-mail marketing, which is also known as cold calling, is another form of direct marketing.

Many companies have been asking themselves whether email marketing can be continued after the GDPR’s entry into effect. If so, how do they comply with the GDPR. The rules for email marketing were established by the Belgian Data Protection Authority (GBA – AD) at the start of 2020. Direct marketing is:

  • Any communication, unsolicited or solicited
  • With the goal of promoting services or products, brands, ideas, or other information
  • In a commercial or not-commercial context
  • Directly to one or more people
  • This includes the processing of personal information.

The Belgian Authority also stressed that direct marketing rules do not apply only to for-profit and commercial businesses, but to all non-profit organizations, foundations and associations as well.

GBA-APD recommends that direct marketing data processing must be based on a legal basis that can’t be altered during processing. It is essential to have at least one legal base that is valid throughout processing. The processing must stop if the legal basis ceases to be valid.

GDPR allows data processing to be done in direct marketing contexts if there is a legitimate interest. GBA-APD clarified the meaning of “legitimate interests” and stated that these criteria must be met in order for an interest to be considered legitimate.

It must be justifiable to pursue the interest.
Processing must be required to achieve that interest
The data subject must have equal rights to the processor’s interest and freedom.

What’s the relationship between GDPR and email advertising?

While it might seem that sending emails to individuals isn’t a breach in data privacy, it could be. This is because the GDPR also applies to e-mail marketing campaigns.

It is crucial to be familiar with the rules surrounding the collection of user information. You should also know when legal communications may be sent to the addresses you have collected. To avoid GDPR violations, it is important to provide an easy way for data subjects to unsubscribe or opt-out from your company’s email communications.

The right to object to direct marketing is unconditionally recognized by the data subjects. Any processing of user data for direct market purposes must stop immediately if an objection is raised.

This right to object must be made clear in all e-mail communications. A link to unsubscribe at the bottom of direct marketing emails may not suffice, even though it is a common practice. It is important to clearly state that the user has the option of objecting in an email. The user must know clearly that he can unsubscribe to your company’s email list. This option must be made clear to him.

Pay attention to the meaning of “unsubscribe”. This does not mean that the processing of your data for marketing purposes is stopped. It is important to clarify that “unsubscribing” means that the data subject will not receive direct mail from your company.
What are the steps you should take to ensure that your email marketing campaigns comply with GDPR?

You must first obtain consent to direct marketing campaigns.

Opt-in boxes are used (which can’t be pre-checked).
Please specify the communication method (e-mails, SMS, phone, chat or WhatsApp). );
Ask for consent to transmit personal data to third parties (e.g. advertising agencies).
You keep track of when, how, and for what purpose you have collected consent.

Consent is the element that the GDPR made important changes to. It must satisfy several conditions. Article 4 GDPR states that consent must be explicit, unambiguous, free and specific in order to be valid.

To be granted consent, each purpose must be approved. What happens if multiple data processing operations are needed for different purposes? In such situations, the data subject must be able to give consent to one purpose only, and not all.

Consent should be given when data is processed for multiple purposes. This should include granular consent. What does this mean? This basically means that data processing can have multiple purposes. Email marketing must comply with GDPR and the validity conditions for consent. Granularity is the ability to separate these purposes and obtain consent for each separately. If you tell users that you collect their email addresses for offers about your products and services but also to share them with other companies, you will not have granular consent. This will mean that you won’t have separate consents for each purpose and the consent will be invalid.

If consent is required for multiple processing purposes by an operator, consent cannot be freely granted if it doesn’t allow the data subject to consent for each one separately.

The newsletter is an example of the second type. There are two situations. Consent can only be granted if it is for a single purpose (informing users about new products/services) and was obtained with their knowledge. You will need to notify users and get their consent for multiple purposes if you are using consent. If you use the email addresses obtained to sign up for the newsletter but later give consent to send them to other companies, your consent will not apply to both purposes. This will create a GDPR problem.

You should also be able to unsubscribe from the newsletter by being explained in plain language. Spam emails

Once you have received the consent of the people concerned, there are still some rules you need to follow in order to properly implement your email marketing campaigns.

In the newsletter, include the company’s name and contact information.
Only collect the information that you are going to use.
You must ensure that the data subjects have given their consent and that they are not disturbed by commercial messages.
You must ensure that older customers do not receive newsletters if they are not consenting to them.
There is an unsubscribe option.
Keep a record of those who have unsubscribed.
Send emails to the unsubscribed email list.
You must not use rented or purchased email lists unless the person concerned has given their consent.
Email addresses are not used for marketing purposes.
You can delete any personal data that is not necessary or unnecessary.
You have procedures in place for correct data and responding to subscribers’ requests.
Inform the data subjects about where your personal data were obtained.
Give individuals a privacy notice
To ensure data security, you have signed contracts with any third party, except employees.

Respecting these conditions will make it easier to adhere to the GDPR standards. You will also be able to avoid huge fines. Your email marketing campaigns will be appreciated more if your users are aware that you carefully process their data and have their consent in advance. Your business may grow even further if they tell others about your products and services.

Are the cookies personal data? Do we need to avoid cookies altogether?

Cookies are everywhere in virtual space. The question is whether the virtual cookies that collect data from devices and then use that data to create them also collect personal data. This data is protected under the GDPR. We need to understand the actual nature of these cookies in order to understand their function.

What is a cookie?

Cookies are text files that are attached to your device by websites when you visit that site. Each device is assigned an ID number that will allow it to be identified by the website. The website can associate this unique identifier with specific user accounts or shopping cart activity. The site will begin to get to know you and your preferences.

It is easier to understand cookies by comparing them to the bowls that hold the ingredients to make a cake. These bowls can be accessed via your phone, tablet, or computer and collect the ingredients. The data they require according to their purpose. These data will allow websites to prepare exactly what you want, knowing what you’re interested in, what you’ve bought, and what you need.

But, does this data get collected by websites? This question can only be answered if we understand what “personal data” means.

What are personal data?

Any information that can be used to identify or contact a person is considered personal data. If the data can be used to identify a person by themselves, or through gathering them, they are considered personal. If anonymization or encryption is reversed, then data can be considered personal data.

Personal data examples

  • Name and surname
  • Address at home
  • email address such as [email protected]
  • The data on the identity documents
  • location data
  • An Internet Protocol (IP), address
  • Data held by a doctor or hospital that uniquely identifies an individual

Examples of non-personal information

The registration code for a company
Email address: [email protected]
irreversibly anonymized data

Privacy of personal data

The European Union’s General Data Protection Regulation (the famous GDPR) protects personal data. It states that “Natural persons may be associated with online identifications provided by their devices and tools, such as IP addresses, cookie IDs, or other identifiers, such as radio frequency identification tag tags, radio frequency identification tags, or other identifiers, such as cookies. Cookies can leave behind traces that can be combined with unique identifiers or other information received from servers to help identify natural persons. Cookies are therefore recognized as being able to store personal information.

All cookies are the same? Are they all capable of collecting personal data?

Cookie categories

Although cookies do not have the exact same goals, each cookie collects data that is relevant to the site.

Depending on what data they keep, there may be:

  1. Cookies that store login data
  2. Cookies that remember your preferences
  3. Cookies that store other actions on a website/application

They can live up to a year depending on their longevity.

Cookies that last more than one session
Cookies with a longer validity are automatically deleted after a set time

Cookies are classified according to their need:

Operational – i.e. Those who are required to enjoy the normal operation of the website
Preference cookies and functionality cookies are used to retain user preferences.
Analytic – i.e. They collect information about how a user uses a site, even if they are subjects like سكس مترجم, but are usually anonymized

There are cookies that store personal information and those that anonymize it. The data loses any connection to the users from which they were taken. To comply with the GDPR policy, cookies that store personal data usually require consent from users.

Cookies that store personal data

Cookies that collect personal information must be consented to by each individual, as they can all dispose of their data. The GDPR explicitly protects them. These cookies are not compulsory and users should not be unable to access the site if they are not accepted.

The site must record the session where the user consented to cookies if he has given his consent. This serves as proof that the consent was validly granted.

The following characteristics are associated with the consent to cookies:
Consent must always be given in a clear and informed manner

Consent must be given with knowledge. Users must have access to information about themselves to verify that it is valid. According to the CJEU, consent is obtained by clicking the “I agree/I Accept” box. Pre-checking these boxes by the site is forbidden.

CJEU has ruled that consent is not valid if the storage or acquisition of access to data already stored on the terminal equipment of a user of a website is authorized through a previously checked box. If the user refuses to give consent, they must uncheck the box. If the data are not personal, this rule applies.
Consent must always be given in a clear and concise manner

Websites and apps must permit users to reject certain cookies or accept others. The user must be able consent to cookies being used to remember their username, but not for marketing purposes. If the user does not want to accept cookies, he can withdraw his consent at any time. The user doesn’t have to complete a lengthy process to withdraw consent. He can simply tick a box to agree to cookies. If the user ticks the box to accept cookies, they won’t be able to send you a request in writing to stop them.

The website of The New York Times is an example. It allows users who consent to the use of non-essential cookie to withdraw their consent by clicking a button. The site also lists the steps users must take depending on which browser they use to remove third-party cookies.

Consent must be specific

It is necessary to expressly mention cookies by giving explicit consent. Although we don’t recommend including the cookie policy in site terms and conditions platforms, it is possible to do so. However, consent to accept cookies must be given separately to consent to the terms and conditions.

Consent must be clearly affirmative

Users must tick the appropriate box and unambiguously accept cookies to be a valid action.

As stated above, consent is not implied by the site’s pre-checking these boxes. Cookies are also displayed on messages such as “This site uses cookie.” Continue browsing and you consent to their use.
Cookies that don’t retain any personal data

Cookies that don’t retain any personal data are also available. Users do not need to consent to their use. These cookies are an exception and users must express their consent to use them.

Those who aim to transmit communications in an electronic communications network
Those who provide online services to users
Those that retain the user’s consent or refusal to use cookies
One-time authentication
Those that retain products added to the shopping basket and those used during the payment process
Those related to interface customization
Load balancing is a method that links the device ID to a server in a network during a session.
They restrict access to a service or content on a site to a limited number of views or a specific time period
First-party analytics, which collects data and transforms it into anonymous statistics

Conclusion

The short answer is that cookies can collect personal data. However, this only happens if you consent. They are not a problem, even though they can be found everywhere in the virtual world. You have the option to refuse to accept cookies that retain personal information. Some of them make surfing the Internet easier, so it is important to know what they do.

What is SEO optimization?

SEO (eng. SEO (eng.) Search Engine Optimization is the optimization of a site for search engines. It’s a process to improve the visibility of a site in search engine results.

This term is used in many different ways on the Internet. Google team members provide a concise explanation. It is said that SEO optimization serves two purposes: it optimizes the site’s contents and it optimizes the user’s accessibility to the site.

This is how Google works:

Google initially sees code called “tags”, which help it understand the site/sub-page.

Google bots then examine the site and verify that the content matches the promises ( promise ).

Google will promote the site if the content is appropriate and then check the user’s behaviour.

Positive user experiences on the site will increase the user’s position.

Search keywords is the first step to SEO optimization

The first step to SEO optimization is choosing the keywords that will rank your website first in search engines.

Keywords are words that people type online to find similar content to yours. It is possible to find the right phrases to attract users to your site if you can identify what they are searching for.

Companies similar to yours may be placed on the specified phrases. It will be more difficult to rank in the top 10 results if your keywords are highly competitive. It’s important to start looking for niche phrases early on, as this will make it easier to get good positions. Use the Keyword Planner in your AdWords account to achieve this goal.

You can move on to the next step, if you have already selected your keywords.

Google’s algorithm can be made to understand your site through tags and content.

Once we have created a list, we can proceed to the next step: using keywords in the site’s content and tags.

We will start with site tags (the promise), then we will move to optimizing content (fulfilling that promise).

Effective tags require the inclusion of keywords and the description of the content so that users have realistic expectations about what they will find on your site.

Site address – Find a web domain that is suitable

Because domain registration is the first step for site owners, I chose it as the first tag. It is essential to choose a domain that is suitable for your site. This is usually done once during the entire “life” or the site.

Many contradictions exist regarding the importance domain for SEO performance. Google claims that domain is not as important in current algorithms. This statement is something I find moderately offensive to me personally. It is clear that SEO is both for algorithms and users. Users are actually the ones that decide many things these days.

A memorable domain that communicates your brand is important to attract customers. This will also help with SEO performance. Many SEO experts recommend that domains contain the most important keywords for site positioning.

SEO Optimization: The most important thing!

This tag is actually the most important, as 80% of Google users only see this information when they analyze Google results. This tag is responsible both for clicks made by users in the Google search results and for organic traffic to your website. I would like to offer this website xnxx1xvideo that has the maximum speed on PageSpeed Insights, it is amazing.

Meta titles must be in full in Google search results. They cannot be too long, or they will be cut. The meta-title must be 600 pixels in length. The meta-title should also indicate to users that they will find the answer to their questions on the site. It must include keywords.

Meta-Description

It is the second element in Google search results. It provides more information about the subpage.

You will find a field in every CMS system that allows you to enter your meta description, even WebWave.

Meta description should not exceed 150 characters.

SEO optimized URL with Slug

This is the third item in Google search results.

Sometimes, when you save an article, the system creates an auto-generated link that isn’t SEO optimized. You should ensure that the link structure includes keywords.

Site Content

Google sees first the tags of a site, including the meta title, and meta description. Next, they visit the site to verify that its content is valuable and relevant. Below, we will discuss the elements of content that must be optimized for SEO.

Title of the subpage – H1

Google reads H1 tags first to determine if the content matches user searches when it comes to content. Remember:

An H1 tag should be included in every article title.

Meta title should contain the keywords from the H1;

One H1 tag should be used per subpage.

The keyword should appear at the beginning of the sentence, not at the end.

Webwave and most CMS systems automatically set title tags with H1 tags.

The first 100 words

The first 100 words should contain the primary keyword. The first paragraph. This is crucial because readers often read the text snippets at the top of the article to answer their questions. The detailed answer can be found below.

Subtitles – H2

The keyword should be included in the subtitle.

It is crucial that the H2 tag is used.

Search engines can tell that the H2 subheading is the second most important section of an article, after H1. This is how Google views content hierarchy.

You can also use the subtitle to describe your text if it is less than 150 characters.

Subtitles – H3

Subheadings are a way to break up an article and make it more readable.

Google will know that Google should read the H3 tag and the H1 and H2 subheadings if you include a keyword.

Although H4 and H5 tags are not as common in SEO optimization, they can still be useful if you have a site that requires them.

Content – The text on the site

Specific SEO rules have been in place since the beginning regarding keyword density. However, Google’s algorithm evolution has made it more important to consider the user experience. This includes signals such as how long users spend on the site.

An excessive keyword density is currently a crime. You should not have more keywords than the article’s total words.

Images SEO Optimization

You must optimize your image for SEO when you add it to the CMS system.

These are the 3 things you should be paying attention to

Optimizing the file will ensure a fast loading site. This is especially important for positioning the site in Google search results, especially since 2018.

The ALT tag is very important because it allows your website’s image to appear in Google image search results. This will bring you more visitors. The text of this tag also appears if the image doesn’t load due to slow Internet connections.

The TITLE tag (Image Title) – This is the message, or text fragment that appears as we move our cursor over an image.

What can you do to improve user experience?

Create quality content

Although quality is an abstract concept, it clearly describes what it means. The site’s content must provide value to the user. It must answer his questions, and help him solve any problem. SEO says that content is the king.

Mobile-friendly optimization of the site (Responsive web design)

Google began moving towards mobile design in 2015.

Google’s algorithm got more strict with each update. The Google team has officially recommended Responsive Website Design, RWD.

This responsive design is a site that displays the same content on all devices. However, the appearance of the site will depend on the size of the screen.

Secure your website

It is becoming more common to mention that SSL certificates must be used on all websites, not just those where transactions are processed. This certificate is used by about half the pages that are accessed through the browser. Google requires that all web pages be secured with an SSL certificate. Users using Google Chrome browser may see banners on websites that don’t have SSL certificates. The browser will inform the user that the site is not secure enough.

This banner basically means that users of Google Chrome, Mozilla Firefox, and other browsers won’t be able to access your site if it doesn’t have an SSL certificate.

Improves site loading speed

Google Speed Update is one of many Google algorithm updates that affect website loading speed. This allows the website to load quickly on mobile devices. Your page should load faster than the competition.

7 ways to protect confidential data

Why is it so important to secure your confidential data in 2021 Hacking is now more accessible than ever. There are many Internet users that aim to “steal” your personal data. Yet, they shouldn’t. You can manipulate ads and content suggestions, create accounts, and even act for others. We have compiled 7 easy-to-use methods to protect your data so you can rest peacefully at night.

1. Create strong passwords!

If your password is difficult to guess, anyone can gain access to your account. In recent years hackers have been able to improve their methods so that they are extremely effective. For example, a simple password can easily be discovered through brute force attacks in just a few seconds. It is important to create strong passwords for every account in order to protect confidential information and to keep it updated.

What does complex refer to? Complex is a password that contains different characters (letters and numbers as well as spelling and punctuation) but not actual words. Although it may seem like a lot of work that you don’t have the time or desire to do, it is not. These are two quick ways to quickly create complex passwords:

You can search Google for the password generator, an example is here.
These are abbreviated sentences. Think of a sentence as: This is my February 2021 Facebook password. You can abbreviate it by using lowercase and uppercase (AePmdFP022021. ).

But how do you remember all those passwords? You may think this question is stupid, as you can save them in the browser. However, the stupidity of the question is not correct. Although it is a time-saving option, you should not allow the browser to remember your password. If a cyberbully has access to your device and implicitly your browser, he can access all of your accounts. You can either use an algorithm to create passwords (see below), or you can write them down somewhere else (not on a sticky note to stick to your monitor). Keep your passwords safe and secure in a notebook.

2. Keep up-to-date with the latest software versions and back up all your data.

You are aware that you need to “Update your Software!” notification. You keep forgetting and it has become part your home screen. It is not necessary to press “Remind Me Later!” If you wish to keep your confidential data secure,

These updates are necessary to guard against hacker attacks. Hackers have to exploit vulnerabilities in older versions more often than they do newer ones. It is important to update the device regularly! You can also choose to have the update done automatically at a time when it is unlikely that you will use the device.

A second tip is to backup your personal data. It is possible to scan all data stored in an archive or cloud so that any unusual changes and attempts to access them can be identified and stopped. A secure backup system such as Boxcryptor can encrypt data in transit and stored already.

3. Do not share too much on social media!

Social media users are increasingly sharing too much, particularly among teens and young adults. Hackers are looking for this type of data to gain access to user accounts that could be valuable and then phishing victims.

Hackers can use the information you reveal about your private life to guess your passwords (that’s if you didn’t follow our first tip), answer security questions, send scams that interest them, and create accounts with your information (even your banking). You should think carefully about how that data could be used in the future, even if you are comfortable sharing what you have posted.

While we aren’t telling you to delete all your social media accounts or anything, we will show you certain types of data that you shouldn’t put online.

Identification information (full name, date of birth, address, phone number, email address, etc.
Banking / Financial Information
Information about past jobs
Information about loved ones

It doesn’t matter if you want your Facebook friends to be kept up-to-date with your life, it’s better if they meet you for coffee and hear about your experiences. It helps you to protect your confidential information and build better relationships. Another tip: Don’t forget about deleting accounts that you don’t use anymore!

One example of this is the current collection of photos on social media about the COVID-19 vaccination certificates. Have you had your vaccination? Perfect. Don’t post on social media (Facebook and Instagram, blogs) anything with first and last names, CNP, key chains, etc. This phenomenon was also discussed by the US Federal Trade Commission.

4. Public Wi-Fis are to be avoided!

Nearly all hotels, restaurants and airports have a public Wi Fi network available to their customers. Public Wi-Fi is very useful in areas without strong signal. You should take precautions to ensure your confidential information is protected before connecting to a public network. You could be in for some unpleasant surprises.

One of the most popular attacks is the Man in the Middle (MitM). This attack allows a hacker to disrupt the direct connection between your device and the Internet source. He can then access your activity, such as searches, log-ins and websites accessed. Public networks are not protected so data can be accessed easily, even unencrypted.

What should you do? You can avoid connecting if you don’t need it. Also, be aware of hotspots that appear to be public networks. You can take the following steps to protect yourself if you feel it is necessary:

VPN (Virtual Private Network), which allows you to remain anonymous and ensures that your connection is encrypted.
Only HTTPS sites are allowed.
Don’t log in to websites that have sensitive personal information.

5. Encrypt your data on your devices!

You’ve probably heard the term “encrypted” many times in your daily life. Encryption is a system that encodes data.

An example of encryption: “Nvmunjn db djtfttj bstjdpmvm!”. We know the answer to your question. The sentence you have just read is: “Thanks for reading the article!” Encrypted by replacing each letter with a letter from the alphabet.

Why is encryption so important? They are encrypted so that your confidential data cannot be accessed or read by anyone, even a cyberbully. It is easy to do. If you are a Windows user, you can go to your computer’s security settings to encrypt data. OS users will use FileVault, which you will find in System Preferences. You can also do this on your phone from the settings.

Once you have finished encrypting your data, you can continue to use data in transit while surfing the Internet. Again, thankfully, it’s simple. A VPN can be used to protect data traffic. An encryption extension can also be used for online communication methods that don’t provide encryption at the end. FlowCrypt is a good option for Gmail.

6. You should not accept all cookies

Cookies are explained in a separate article. In short, a cookie can be a text file that is downloaded to your “terminal equipment”, such as a computer, smartphone, tablet, or other device, when you visit a website or mobile app.

There are many types of cookies. That’s why you can choose whether you accept all cookies or want to personalize a website. The second option is recommended because a third-party cookie (also known as “third-party”) may be sent from a different website to yours. It can also come from ads.

You would disable them to ensure that your information isn’t retained by the foreign site and used later to modify the content or to retain any other valuable information you might have given to the site accessed. This can be done from the browser settings. How? Take a look at this.

However, they can be useful and aren’t always bad cookies. You can also activate them via the settings.

Don’t click on or accept any banners asking you to sign up for a subscription. Be careful with the files that you download, such as the “wheel of Fortune” or other files.

7. Be realistic!

This advice, which is about your mentality, may be the hardest to implement. Many people believe they can’t be victims of a data breach because they don’t have important jobs or are successful business owners. Your confidential data may not be of any interest, even though you might not have conversations with Joe Biden or hundreds of thousands of euro in your bank account.

They can be used to manipulate you by manipulating you with all the suggestions they will give you. Even worse is the possibility of losing money. Because it doesn’t have the right to free thinking and isn’t even aware, a crowd that thinks in a controlled manner is dangerous for society.

Be realistic and understand that you may be in this situation.