SEO optimization: How to be in the first search results

SEO is a term that most website and blog owners are familiar with. It is the process of integrating Google’s algorithms to get your website on the first page of Google’s largest search engine.

If you want your website to be found at the top of Google search pages (and it should), then you will be constantly looking for ways to improve your visibility in search engines. This is essential to ensure that your website can be found by people searching relevant keywords. Your website will be lost in the vast internet world and your customers online won’t have the chance to find you.

Businesses are spending hundreds to thousands on SEO and digital marketing strategies. There are simple steps you can take to make your site more visible online. These advanced SEO tips will help you optimize your website to appear in the top Google results.

SEO Optimization – How to be found in the first Google Results

Many companies want to rank in the top Google positions.

Here’s a quick guide to the steps that you need to take in order for your company or sector to be a reference. You can succeed if you have patience, technical knowledge and time.

1. Quality content

This is what it means. It’s very simple. Google perceives reality in a way that is closer to what a person would do. Google can identify web pages with unique, original, coherent, rich content and rank them high up in search results.

Don’t forget to mention that content must be relevant. How can you achieve this?

1.1 The secret to a successful positioning strategy: Searching for and selecting keywords

First, you need to identify the keywords that you wish to be positioned for. Some keywords are more competitive than others so it is important to pick the right keywords., SEMRush and the SEOMoz search engine are the best tools for determining your keywords. You will find the keywords for each keyword in the two tools I have mentioned. These tools can be paid but are extremely effective in determining an SEO strategy.

Any web positioning strategy must start with keyword research and search for keywords. This stage will be the foundation of your entire strategy. A bad choice here can compromise all actions and prevent you from reaching your full potential.

We are interested in keywords with the highest volume of searches and the lowest level competence. We will use the following sources to search for keywords:

  • Data supplied by internal search engines
  • SEMrush allows you to investigate the competition.
  • Google Keyword Planner
  • Google Suggest

1.2 How can you select keywords for your website’s site?

We must emphasize that you don’t need to use specific keywords to get your site listed in Google searches. You can also focus on the position of the main page if you wish to have it appear on the first search results. For example, you can position your site for 2-10 keywords and position them on the main page as well as on other pages within the category.

It is best to select keywords that are popular enough, but not too many.

More searches will lead to more competition and more difficult results. A search level between 2000 and 5000 per month is a better choice. It is important to consider the location of these searches. SemRush allows us to see search results for Romania and other countries separately. We should concentrate on finding people who can purchase our product.

1.3 How do you optimize your web page for these keywords?

You need to adjust your internal SEO to be able to rank for specific keywords.

Because it will affect the page’s positioning, the keyword must be included in the meta tag (meta-title/meta-description, URL). The website must contain the keyword in its texts and subtitles. To be more competitive in similar searches, we should also include related keywords.

Off-page SEO is another area you need to focus on to position your site. This is about building links to quality pages that point back to your website from an article. These links will increase your website’s authority and help Google position your website at the top.

1.4 How to increase the site’s CTR or click-through rate

The title tag, as I mentioned in the previous section is what appears in search results. Titles that are not longer than the maximum length and attractive to users will increase our CTR (the percentage who click on the link after viewing it).

The meta description also has an impact on the CTR. The meta description, just like the title, should not exceed 160 characters and should be visually appealing. You can use too many characters to your advantage and add a call-to-action to encourage users to click on your result.

2. SEO Optimization on-Page: Add your keywords to your page.

Once the keywords have been chosen, it is time to optimize the web positioning for our page. These aspects will be developed in the future, but it is easier to keep them all together.

Optimize the title tag. This is the first attribute that search engine indexers look for when they visit a site. Google will not display any extra characters in search results if the title is too long.

Meta description is equally important. It allows us provide more information to search engines, and users who come across us via search engines. It cannot exceed 160 characters. We should use this length to give more information to the user.

Search engine friendly URLs are required. The URLs should be search engine friendly.

Search crawlers can use the header tags (h1,h2, and h3 …),) to rank content. It is easy to put in the keywords you want to position in these header tags.

Optimizing all content is important, not just text. Videos, images, infographics and other media are all critical to the page’s global positioning. Keywords must be included in the titles and descriptions of images.

It is easy to use the semantic mark. Schema is a set of HTML tags we can use to mark our content and provide search engines with information we might not otherwise be able.

To help search engines index your content, submit a sitemap. A sitemap can be submitted with images and videos.

3. Title

Every page has a title that is the equivalent of its name on your website. If you are selling accounting software to new companies, you might want to include the keyword “accounting companies” on your page. It can be used in the page title. In the content, you will present the solution, answer potential clients’ questions, show images, and offer demos to make your page more interesting.

4. Meta description

Meta description is crucial for optimizing online sites. Search engines use this information to display the results of a search. The meta description should include your keyword. This is where you will give a brief overview of the topic that you are addressing on your website page.

5. Unique content

Copy information from other websites only if it is relevant. Copying is a crime that can be punished because algorithms identify duplicate content. No matter if the page is about the product, institution, or blog, do not forget to include the keyword in your content.

Let’s say that a blog on the “accounting for new companies” has well-accessed, classified content. However, the legislation has changed and it is now outdated. Site optimization can be used to make this content more accessible.

6. Links

If you have a blog or website that has been online for some time and have published lots of content in the meantime, it is a good idea to link to older posts to optimize your pages. They have an affinity to older content.

Let’s suppose you just wrote an article on tax collection, fiscal year and new labor laws. These contents can be cited in the oldest posts to improve both pages’ positioning.

Search engines love links. They are drawn to more information, and the more you can provide the user with details, the greater the chance of them being satisfied.

7. Image optimization

When it comes to blogs and websites, images play an important role. Images are a crucial part of SEO optimization. Imagine that you have an online shop and your products are photographed from various angles. Highlighting details can be highlighted, for example. If the photos aren’t properly named using the keyword that describes the products, none of these options will work. It is important to examine the image attributes when optimizing websites.

We optimize text only, and neglect the rest of content. But, we can position our SEO for images. We will therefore respect the following guidelines:

  • Include keywords in the file name of your image.
  • Include keywords in the title
  • Search engines cannot see images as we can. Search engines can’t see images like we do. The “alt” tag contains valuable information.

Page loading speed is determined by the size of the image. You must ensure that you choose the right images without sacrificing their quality.

The format of images can also influence search engines. Search engines prefer.png and.jpg formats to the other formats.

It also sends search engines an image from the sitemap, which is what we had expected, to aid in indexing.

8. SEO positioning is becoming more important for video formats

In recent years, Google has placed greater importance on this content format. You can see that Google already displays video results in its top searches. Therefore, we must incorporate optimization of this content into SEO strategies. The following criteria will guide us:

First, the video should be appealing and have value. If the video is not interesting to anyone, it won’t be possible to use the criteria we will see below. It will also not be shared or voted on and will be lost the positioning.

The techniques for positioning video are very similar to those used for text positioning. It must include keywords and be appealing. The maximum length of the title should not exceed 60 characters. We will position it on YouTube as well as Google.

Video positioning is also dependent on the description. Make sure you optimize it. These lines will appear in search results. Make sure they are more descriptive and attractive.

Always label the video, thinking about the user’s search.

Social media is crucial for positioning videos. To allow people to comment, vote, and share the video, you can configure privacy.

You can embed the video on any platform you own, as long as they all follow the same theme.

Finally, submit a Google sitemap for indexing all videos on your website.

9. Mobile-friendly websites are essential

2015. 2015 saw a smartphone penetration rate 81%. 78% of internet users reported using smartphones to surf the Internet every day.

Additionally, these devices bring in double the web traffic each year.

As you can see, adapting your website for mobile devices is not an option but a requirement. Mobile monitors have their limitations (small screens, poor keyboards, low power, etc. ).

Slow-loading pages can cause users to be impatient, which will decrease the time they spend on your site. This will impact your SEO position long-term.

10. Optimize your page’s loading speed

SEO positioning is all about loading speed. An e-commerce website will lose hundreds of customers for each extra second it takes to load its products.

It is therefore important to optimize all factors that affect loading speed. Images have a significant influence on loading speed, but they are not the only factor.

Google Speed and Gtmetrix can diagnose the page and suggest improvements to be made.

Analysing is key to improving our internet positioning strategy

Every action taken in digital marketing should have a specific goal. Once we have established our SEO positioning strategy, it is time to analyze the results and make improvements.

SEO professionals have access to a variety of tools, both free and paid.

Google tools for webmasters analyse the errors on your website and track any problems Google encountered when indexing your content.

Google Analytics is Google’s primary analysis tool. It provides valuable information such as the average time spent on visits, rejection rates, and the type of device that we receive traffic. It also provides information on the terms under which we get traffic.

Rank Tracker, Rank Tracker and Rank Checker provide information about where we are for each keyword. This information is getting less accurate as search results are dependent on where we live, what our search history is, and recently on who we have in our Google Plus circles.

Why did Google penalize me? What are the top SEO mistakes?

You have noticed a drop in your search engine ranking and suspect that Google has penalized or removed you from the results. What did you do wrong? You believe you have been following the correct SEO techniques, but you are now confused about this particular event.

Google has a uncompromising mission. Google wants users to have access to the most accurate and unique information possible.

Every website owner hates it. One day, your website’s Google ranking drops dramatically. It can be demoralizing to lose a few positions on Google’s search engine result pages (SERPs) after all the work you have put in. It means people are having a harder time finding your site, which can lead to them not buying your products or reading your content. What should you do?

There are many reasons you might have been penalized. But these are the most likely.

Why did Google penalize me? What are the top SEO mistakes?

A Google penalty is a sanction against a website whose content violates Google’s marketing practices. This penalty may be a result either of an update to Google’s ranking algorithm, or a manual review that indicates that a website has used “blackhat” SEO tactics.

Google made changes to its ranking algorithm in December 2000. The toolbar extension was launched at that time. The toolbar update was a major change in the SEO industry that helped to create the modern SEO industry. It was actually the first time PageRank was published in meaningful and usable form.

Over the next ten years, Google improved the quality of its search results. It gradually eliminates poor content and raises quality pages to the top search engines. Here’s where the sanction comes in.

Search engines are our main source of traffic. We need to keep up with the latest algorithm updates and make any necessary changes to avoid being penalized by Google. It is a good practice to stay current with the latest updates. You will also have a competitive advantage if your content can be optimized faster than other websites.

How to spot a Google penalty

First, you need to determine if there have been any changes in Google’s ranking. It is hard to pinpoint the reason your site lost its Google ranking. There are many factors that can affect a site’s top position. It is impossible to fix it if you don’t know why. Take a deep breath and approach the situation calmly and rationally. Then, narrow down your options.

Not all of the problems and suggestions described here can be solved by themselves. We will give you simple solutions to your problems.

Google has made a lot of updates over the years that have had a positive or negative impact on websites. If the site is not getting as much traffic, it may be downgrading in popularity. However, if the site does not rank well in search engines, it could indicate that an algorithm has been applied to your site. Google also has manual and algorithmic penalties that can be used to block sites from manipulating the rankings.

You don’t need to be worried. You can check if your site was penalized by following these steps.
These are our top tips for identifying a Google penalty.

Check your Google Webmaster Tools account to see if there are any warning messages or penalties. It’s a good idea if you haven’t checked Google Webmaster Tools or Bing Webmaster Tools yet.

The second step is to analyze your organic search traffic using web analytics software. You can compare your traffic reports and your organic reports to identify instances where traffic or organic traffic has decreased.

Next, consider any recent changes made to your site and determine the type of penalty. You can access your internal or external domains through your web analytics platform to determine if you have been negatively or positively affected by Google penalties in the past.

Why did Google penalize me? What are the most common errors?

Google is constantly changing and revising the way it indexes content.

Although it occasionally posts hints about algorithm updates, the reasons behind these changes are not always clear. It can be hard to fix things.

Google can take two types of actions against websites: algorithmic filters and manual actions (penalties). They both have the same effect on your site’s visibility in search results, and can reduce traffic to it. However, they work in different ways.

Here’s what you need to know about the most common reasons Google causes problems with your website. Although we don’t know all the reasons behind a penalty, it is something we know.

1. Manual penalties

Google may manually penalize your website if it is found to be in violation of its terms. It could be for several reasons:

  • Links purchased.

Purchased links can be seen as an attempt at manipulating PageRank. This is where the controversy lies. Your actions may have serious consequences if you buy low quality links, and lots of them.

  • Excessive reciprocal connections.

Link exchange was an innocent marketing strategy until it became misused. Google could view link exchanges with clients as a manipulation attempt.

  • Duplicate content

This is what we hope you see: duplicate content can make your site less useful to Google and could result in a penalty. Be sure to write unique content.

  • Use H1 tags.

A good SEO strategy is built on the correct structure of the content. Google can understand the content of a page by using H1 tags. The excessive use of H1 tags could be seen as an effort to boost the Google listing by using keywords.

  • 404 error.

Google wants to see how you present your content. A 404 error on your site is a sign that users aren’t getting the information they need.

  • High keyword density is a good idea.

There are many rules regarding keyword density in content. These rules are not proven and high keyword density can indicate poor content. Google can penalize you if it detects a high number of keywords on a page.

  • Sitemap data is not available.

Google uses the XML websitemap to analyse the structure of your site, and determine how it is constructed. After ensuring that your XML sitemap has been updated, submit it to Google Webmaster Tools.

Hidden content. Hidden content is a less ethical method of optimizing a page. This includes hiding text to manipulate keyword weighting or theme. This is an offense.

  • Poor site loading speed

A slow website is the worst thing for patience. Nobody has the time or patience to wait for a website’s page to open. This would move your users to faster websites. Google will penalize you for this.

Your website is not mobile-friendly

Research has shown that Google search users prefer to use their mobile phones for searching rather than using computers. Google is known for its mobile-friendly experience and penalizes websites that aren’t.

Meta keywords are too often used.

Meta keywords are simple to manipulate, and have been a topic of discussion among SEOs. You should not use more than five meta keywords on one page.

  • Spam Comments

A comment section is a great feature for your website. This is a great way to let users communicate with you. It is worth checking because spam comments could still be sent through, even though the spam detection system detects them.

This domain has a poor reputation

When buying a domain, be careful. You are more likely to be penalized if you select a domain name with a poor reputation or that has been subject to a penalty.

  • Footer Links

Many people are fond of placing many links in the footer to ensure that their website is easily crawled. Although this was a good practice for webmasters in the past, it has been largely eliminated by the Google algorithm update. This special method of increasing traffic can lead to a decrease in ranking and even a penalty.

While having both inbound and external links can be helpful for your site, trying to “work” the system by buying, hiding, or placing duplicates links throughout your content is not a good idea. Outbound links can only be useful if they’re relevant (such as to active social media pages) or authoritative.

Google determines websites that are authoritative. It will be considered authoritative if it concerns an article published by a university. It won’t be considered authoritative if it is an outbound link to someone you know. Google’s crawlers will influence your site.

Outbound links are used if your site links to articles or to a separate hosted CRM platform. If a link is made from another website to your page, it is considered an inbound hyperlink.

Your outbound and inbound links must be relevant and of high quality. Any link should be related to the products or services you offer, as well as any direct link to your company. Google should also give these sites high quality scores. High quality sites provide valuable content, are regularly updated, and have high authority scores.

  • Google algorithm updates

Google’s search algorithm changes constantly to keep up with Web publishing and search trends. Mobilegeddon, Pigeon and Pirate are some of the most recent updates.

You’ll notice that nearly all major algorithm updates by Google are focused on improving user experience. All these updates are a Google effort to provide high-quality search results. Google strives to provide excellent customer service. The best way to ensure your website is visible in Google search engines for a long time is to create a quality website and high-quality content.

2. Algorithmic filters

Google may not have the time or resources to manually check each site and determine if they are following the rules. However, they can do it automatically. Google uses large amounts of data to automatically filter websites that meet certain criteria so they can be ranked at the top. This is called an algorithmic filter.

Usually, an algorithm filter refers to Google’s Panda or Penguin algorithm updates.

Panda: Panda was designed to filter websites with low quality or insufficient content. Panda was born from the removal of useless articles that were being ranked for keywords by article directories such as HubPages or eHow.

Penguin: This update was made to remove suspicious links. Penguin is a tool that checks all links to your site. It automates the process of penalizing sites using suspicious links.

Each type of action has the same result: less traffic to your website.

How to fix a Google penal

If you’ve been penalized, you should identify any sites that link to you that don’t seem to be relevant or of low quality. Next, examine the content of your website and all internal links. You should check your website for grammar errors, typos and duplicate content. After you have fixed any errors, you are able to focus on updating your site content. Google will not penalize your site if you create outstanding content and attract other trusted sites.

Google penalties can be difficult to recover because they cause a bad reputation for the website. It is crucial that the owner of the website avoids making mistakes that could lead to penalties. It doesn’t matter how a web page was acquired. However, it is crucial that SEO practices used to increase traffic to the site are legitimate and organic. It is important to be aware of Google sanctions in order to avoid them.

You may need to consult a professional if you have tried everything and still cannot figure out the reason your site is not ranking well in Google.

Your website will be inspected for technical issues that could prevent it from ranking high in an SEO audit. An SEO professional will examine your website for technical issues and make recommendations to fix them.

What does “on-page SEO” mean?

It’s a noisy marketplace. How can you make your voice heard online? To give your website maximum visibility and performance for your target audience, you should be up to date on SEO basics.

Google has made significant changes to the “on-page SEO” rules in recent years. They want to provide the best possible results. A standard search results page now shows pages that do not need the exact query (or keyword) in the title tag, meta description or title.

We now have ranking algorithms that include Hummingbird and Panda, Rankbrain, and on-page semantic significance. Google is getting smarter. Your optimization strategies should keep up.

What is On-page SEO?

Google will give you the following information if you search for “SEO on-Page”. It will show you an excerpt of what it means: “The practice of optimizing individual pages in order to achieve a higher rank in search engines and receive more relevant traffic.” On-page SEO refers both to the content and to the HTML source code of pages that can be optimized. This is in contrast to Off-Page SEO, which refers only to external signals.

It considers all elements of the website that together will increase your ranking in search results. Relevance is one of the key factors that influence on-page optimization as Google gets more sophisticated. What is the relevance of your page to the query you are searching? This is what you should consider when creating the page.

These tasks are a benefit for the user. It takes you only eight seconds to get a visitor to click on your link. Your site will offer a better experience if there is more interaction and engagement.

These categories and strategies will help you increase traffic and your search presence. After you have a better understanding of the SEO process, it is time to analyze your website and see how your pages work.

SEO is a crucial part of the process. It greatly influences the search engine rankings of your website. These are both technical and content aspects that must be in line with the requirements of major search engines. These are the on-page SEO elements that make a page perfectly optimized. They will be the topic of today’s article.

Algorithms for On-Page SEO

On-page SEO, also known as “on site” SEO, is the process of optimizing your website’s various sections that have an impact on your search engine rankings. You have some things that you can control and change on your website. These are the most important aspects:

Title Tags

Your targeted keywords should be included in the title tag of every page on your website. Writing a tag that is effective has many benefits.

Headings (H1)

Search engines tend to give more weight to headlines because they are the most important words on a page. It is a good idea for your target keywords to be included in the headings on each page. However, ensure that they are accurate and reflect the content of the page.

Structure of URLs

If possible, include keywords in URLs. You shouldn’t modify all of your URLs to include keywords. If you are attempting to redirect the existing URLs to the new ones, don’t change them.

Additional text for images

You can add “alt text” to any image on your website using any content management system. This text is invisible to visitors. Screen reading software uses the text to assist blind people to understand the images. Images are crawled in the same way by search engines. Therefore, inserting keywords that accurately describe the image can help search engines understand your page’s content.

Pages loaded quickly

Google wants users to find the information they need quickly to give them the best experience. Optimizing your pages to load quicker will improve your position in search results.


Your pages should be easy to use. They must be able find the information they need on your pages if they are searching for it. It should be simple to read and provide useful information. Google offers different methods to determine if your content is useful.

Links to internal resources

Visitors will find useful internal links to other pages of your site useful. Search engines also find them useful.

Your website will be easily indexed by search engine robots and potential customers through on-page SEO. Search engines will be able to index your pages easily, learn what your site is all about, and navigate your site’s structure and content. This will allow you to rank your site accordingly.

What is Off-Page SEO?

Off-page SEO is a term that refers to techniques that can be used in order to improve a site’s position on the search engine results pages. Off-page SEO is a method of promotion that goes beyond the design of a site to improve a site’s ranking in search engine results.

The quality and quantity of backlinks to your site is the most important off-page SEO factor. Here are some examples of how you can create backlinks to your site:

  • Creating valuable content that people love to read.
  • Your social media shares that eventually generate links.
  • Send emails and links to industry influencers.
  • Client blogs on websites with links to you

While the importance of the number of links remains important, SEO professionals and content creators realize the importance of the quality of the links. Therefore, sharing content is a key step to gaining valuable links and improving your off-page SEO.

What’s the difference between on-page and off-page SEO?

There are two types of search engine optimization strategies: on-page and off-page. While both are crucial to the success and growth of any SEO campaign, they have completely different roles in improving search engine rankings. Understanding the differences between them is essential.

Search engines evaluate your site in relation to other sites online by looking at two factors.

  • On-Page Search Engine Optimization examines the content of your page (or website)
  • Off-Page Search Engine Optimization measures the authority and popularity of your website.

Simply put, how you rank on a page is heavily determined by its factors (on-Page), while your high rank in search results is largely determined if there are factors not on the page.

Are you willing to optimize your SEO results for more visitors?

How to do on-Page SEO

Understanding the implementation of many of the search engine optimization components mentioned above is key to many of the factors. On-page and off-page SEO are easier to achieve due to site owners’ ability to make changes.

What factors should be considered when performing on-page SEO?

1.Titles of pages

Page titles are an important SEO factor for your website. Each page and post should have a unique title that contains the key keywords.

You could, for example, blog about a new recipe for chocolate cake. It is crucial to include “Chocolate Cake Recipe”, “Easy Chocolate Cake Recipe”, or “Chocolate Cake Recipe for Kids”, in your post title.

This will ensure that your post is more likely to be found when someone searches “Chocolate Cake Recipes” in a search engine.

2.Meta descriptions

Meta descriptions are often overlooked by many people. Meta descriptions are a place where you can include keywords that are relevant to your content. They are also used in search results once the page has been listed.

If we keep using the “Chocolate Cake Recipes”, then a description of this page would include these and related keywords. This simple chocolate cake recipe may be the best ever” would make a great meta description. It’s short and contains a lot of keywords.

3. Meta Tags

Meta tags can be used to include keywords for each page. These keywords should all be relevant to your content and must have been researched previously.

The All In One SEO Pack plugin in WordPress allows you to insert all keywords for the meta tag and meta description at the bottom of every post before publishing. This plugin will automatically enter all information into your HTML page format, simplifying your work.

4. URL structure

It is highly recommended to include search engine friendly URLs on each page. They provide greater crawlability. Although shorter URLs are more likely to rank higher in search engine results, this isn’t the only factor.

Targeted keywords perform better. These keywords may also have a significant influence on the performance of your URL.

5. Headings (H1, H2, H3, H4, etc.)

To make your article easier to read, break down the content into smaller sections or paragraphs. These sections can be found in the title. Tags are used.

H1 tags are used for the title of your main webpage. Following titles, such as the one I’ve used here, will be issued H2, or H3, respectively. These elements are used by search engines to determine the importance of your content. Keyword-rich titles are therefore more valuable than generic titles.

Keyword-rich headlines should be written in H1, H2 or H3 order of priority. These are used by crawlers to distinguish important content.

6. Keyword density

Search engines will be able to determine if your content contains relevant keywords. It is important to include these keywords in your content. Be careful not to use search engine-only keywords too often. This could result in your site being removed from search engines.

Avoid this by keeping your keyword density at around 2-5%. You can also use synonyms to avoid this. This allows you to write the exact same thing without being banned.

7. Image SEO

Images are a great way for your website to be visually appealing and to break up the monotonous text. These images can be used to improve your website’s SEO.

Titles are given to uploaded images. Treat them the same way as page titles. People will find your site if they search Google Images by including relevant keywords.

Images can be given alt text and descriptions to make them more SEO-friendly.

8. Internal Links

Many people believe that links from other websites are the most important. These links are very important but they are not the only ones that matter!

Linking to other pages is a great way of improving your site. If done correctly, internal links can also be useful in your SEO arsenal. It makes it easy for visitors to navigate your site and find your content. Additionally, it ensures that your site can be crawled, which allows search engines to find all your pages. It will allow you to create pages that are relevant for keywords and phrases. This will also help increase your page’s Google rank.

You have many options to improve your internal linking structure. Permanent navigation links and main content links.

When used properly, content links can be very helpful for bloggers. These links are hyperlinks that you place in articles that direct people to other pages on your website. This example would be: “This post focuses on driving visitors to your site” so that readers can also find “How to drive traffic and traffic to your blog”

Factors that impact the website’s search visibility

You can have your site’s search visibility affected by certain factors.

Sitemap. Sitemap. This sitemap allows the search engine index all pages on your website. This is the easiest and most efficient way to tell Google which pages are on your site.

The domain. Trust is important. It is hard to not believe that trust in sites should be higher. Building trust in your field is a sure way to make it more profitable.

Server location. Server location is important to improve the ranking in the country or region.

Mobile-optimized website. Just one year ago, 46% of smartphone users only used their phone for research. This number has increased exponentially over the past 12 months, I believe. It is not surprising that a mobile-optimized site would have an impact on a classification.

Google Search Console. Indexing sites is made easier by having your site verified using Google Webmasters Tools. Even if this isn’t the case, you can still use the tool to improve your site’s optimization.

Online shopping has 5 benefits

Sometimes we don’t have time or the inclination to visit a physical store. Or maybe we urgently need a product or service. Perhaps we find lower prices online for a product than in a physical store. Although there are many reasons, the result is the same: online shopping.

The benefits for the consumer are obvious: he doesn’t need to travel as much, can place orders anywhere he likes, can easily compare products, can view a summary of his order before placing the actual order, can create lists of products that he would like to purchase in the future.

What are the benefits for entrepreneurs when opening an online shop?

1. Low operating costs

Every business strives to maximize sales and reduce costs. Online stores have lower operational costs than physical stores.

The physical space is not required for stock storage.

Because the tasks that must be completed aren’t as numerous, the average number of employees is smaller.

Security modules are usually less expensive than alarm and security system costs.

2. More potential customers

The Internet is global and anyone can visit your site to place orders. Your target audience doesn’t have to be local. It can be global. Your payment system must be accessible to all. The ability to buy via SMS is one of the things that will set you apart from your competitors.

3. There is no need to keep inventory

It is possible to avoid the storage fees associated with inventory. DropShipping allows customers to place orders for products online. The supplier will then forward the order to the customer, and they will deliver the product to you according to your contract. You can customize the packaging and get the invoice in your company name.

If a multi-product order requires more suppliers, each supplier will process the order and ship it separately. If you are shipping by courier, the courier company will centralize all the packages and ship them together.

It is important that the courier company allows customers to pay with credit cards. The courier company should also announce the delivery date and time to the customer. This is because the courier company is an integral part of the company’s image to the customer. Parcel centralization is not possible for delivery by postal mail.

This is obviously not a good option if you’re the manufacturer of these products. For finished products, you have two options: rent a space, or pay a fee to a logistics company.

4. Online promotion has measurable results

I’ve heard it many times: One euro online is worth more that one offline. This is true for online promotion because digital marketing makes it possible to measure the results. Google Analytics and Facebook Ads Manager enable you to analyze the results of your marketing campaigns, as well as optimize them. This is something that is difficult or impossible offline.

You can also target the promotion only to people you wish to reach. Google AdWords, Facebook Ads, and similar tools let you select the audience so that your advertisement will only reach the people you wish to target. You can set up settings like age, gender and location. You can also choose the time and days that your ad will appear. You can also place ads on your website if there is enough traffic.

5. Online stores are cheaper to open.

You might consider opening an online store if you don’t have one. The costs for opening one are low. Online stores don’t require a physical location to sell products. Maintenance costs can be reduced and stocks may not be required. But, it is important to be aware of the legal framework before you register your company.

What happens to our bodies when we watch romantic movies?

Who doesn’t like romantic movies? I don’t think anyone hasn’t shed a few tears at the end of a romantic story. All these emotions and states are a result of the chemical reactions that occur in our bodies when we are exposed emotionally charged scenes. The brain produces the love hormone and it feeds us. It builds happy scenarios in our minds and projects them into our daily lives. It’s not unusual for us to start having a relationship and a marriage “like in movies” after we have watched many movies with happy endings.

Have you ever cried tears of joy at a romantic movie? What happens to our bodies and minds when we see scenes of love, declarations, emotions, or just a cinematic moment that impresses us? Stories are one of the strongest forms of communication. Our brain responds more strongly to stories that include people hugging or kissing. Our experiences can also be transformed and transformed by romantic stories.

The love hormone is produced by our bodies

When we interact with stories, certain parts of our brain simulate the emotions that the characters portray. This neural response is known as “transport”. The brain releases the “lovehormone”. The neurochemical responsible for empathy is oxytocin. The heart rate increases, palms begin to sweat and breathing rate decreases. These reactions can literally transpose us into another dimension and allow us to experience the magic of love beyond our screen. Strange that chocolate consumption can have the same effect.

Romantic movies can give us hope

Phillip Hodson, British Association for Counseling and Psychotherapy says that “we must live by stories which help us deal with harsh realities.” Idealism can play a role in convincing us that, no matter how miserable, decrepit, or bored, there is someone for us. You know what? You know what?

Stress hormones are released

Sometimes, we cry out of intense emotions like sadness or joy. These reactions release stress hormones like adrenaline and cortisol, which help us feel all the emotions on a deeper level. “Sad movies allow us to deal and feel with our emotions, such as those about loss, heartbreak, or failure. Jonathan Alpert, a New York-based psychotherapist, says that these films can be inspiring. Seeing how others handle sadness can help us learn how to deal with it and how we can persevere in the face if difficulties.” Watch many series and movies with Romanian subtitles on fs online pages. Here you will find many love movies online available for free if you know the Romanian language. Unfortunately, there is no version of this website for English speakers. Read more on blog, many good informations for you there!

Relaxation is good for the brain

In movies with Love as the theme, the crucial moment is when all problems are gone and the lovers find and fall in love again. Our brain is able to relax and feel safe in those moments, which can help us forget any worries or thoughts that might cause anxiety. Sometimes a happy ending in movies can do more than an antidepressant or headache pill. You can eliminate insomnia by watching a romantic comedy before you go to bed.

Ten useful tips for building a website

We are going to share some helpful tips with you today for building the website that you desire.

1. Remember the main reason you created this website

A website can help you achieve many goals but not all at once. It is important to have a clear plan and stick to it. “Where is your business at the moment? What is your goal for positioning yourself in the market? These questions are vital to your success in launching your website.

2. Mobile optimization: Optimize your website

You can optimize your website for mobile devices, whether you have an existing website or are just starting to build one. This will make your website more competitive against other websites. The latest statistics show that 70% of internet traffic is generated by mobile devices. This means that if your website has been optimized for mobile, you have a better chance of getting more visitors.

3. Global brands inspire you

If existing features are being used by larger companies, don’t try to create new ones for your website. These well-known brands are worth visiting. Take inspiration from their designs and adapt them to suit your audience.

4. Install the Google Analytics Pixel on Your Website

You need to understand the behaviour of your customers in order to make your website a success. Even well-known companies all over the globe are constantly changing and testing their websites to find the best design. You have to be ready to constantly reevaluate every element of your website as a start-up. You can adapt your website to meet the needs of your visitors by using the data collected through the pixel. Analyzing the data will allow you to see the visitor’s journey on your site, and identify what is preventing him from converting.

5. Blog articles can be a powerful tool

Blog articles will help you attract new clients and maintain a good relationship with your clients. Your visitors will feel more confident in your brand if you provide them with free advice and information about the domain they activate. This will increase their trust in you and your product over time.

6. Prioritize the “About Us” page

Because it allows your customers to learn more about your brand and you, the “About Us” page is often the most popular page. It is important to include pictures of your team and a brief description about each member of your company on this page. This will help increase trust in your brand.

7. Videos are essential for your website

Statistics show that 84% (or more) of all content on the internet is video. This makes it a crucial tool for any website manager. Associating your website with a YouTube account is a good idea. This will allow you to attract visitors from both YouTube display sources as well as Google display campaigns.

8. Chatbots and live chats are available

Live chats are a great way to get in touch with customers. Live chats are a fast and personal way to get acquainted with your customers. These chats can be used to offer advice and assistance in purchasing services on the website. Chatbots offer many benefits. They are available 24 hours a day and can be used to communicate with customers.

9. Make sure to keep the page’s content fresh!

Websites that are not updated regularly and developed in accordance with current trends can quickly become outdated. Information and communication are constantly changing and evolving. It is important to keep your website’s visual elements current. Customers are eager to see new information on the site.

10. Design your website from scratch

On a piece of paper, write down what you want to see on your website. Each page can be made on an A4 sheet. At the end, you can draw a diagram to show how the pages connect. It is important to look at other websites if you have an online store. This will allow you to see how their research and design has been spent.

What is CAPTCHA? Why do we need it?

Spam generated by Internet robots is a problem that every website owner will face. You will need to use the powerful CAPTCHA code, regardless of whether you have a blog to share your thoughts, an online store, or a website to showcase your company. To make the most of its benefits, you need to first understand what it does.

CAPTCHA is an automated way to determine if a visitor to a website is human. Named after the phrase “Completely Automated Public Turing Test to Tell Computers and Humans Apart”, CAPTCHA is an automated method of determining if a website visitor is human or not. CAPTCHA is a term that comes from English and means capture.

Any visitor can add or modify any entry on the site. You will need to fill in the field for the word or expression you want. There is a dial beside it that allows you to upload an image. These words and expressions can be written in special fonts, with deformed characters, or colored. This makes the process a bit more complicated. This allows you to distinguish robots that post links or messages for advertising from real users. It was first used in 1997 by AltaVista search engines, which were very popular in 2000. However, CAPTCHA is still one of the most efficient methods to block spamming and is widely used in the web space.

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YouTube SEO: How to optimize YouTube videos

Everyone is familiar with YouTube. YouTube is the second most popular search engine in the world after Google. People are talking more about YouTubers like Zoella, SteveKardynal, and PewDiePie. They provide information to Internet users about movies, video games, politics, and many other topics. All of them have one thing in commun: They reach millions of YouTube users.

YouTube is a great tool for reaching your target audience. It’s about reaching as many people as possible.

It is difficult to stand out from other YouTube channels. This channel publishes approximately 400 hours of video content every minute. There is another way to drive traffic to your videos. SEO optimization can help you get a higher ranking on YouTube.

What is video marketing?

Video marketing is a type of digital marketing where we use a video to communicate our ideas, products, or services… This format is much more appealing than other formats such as infographics postcasts and written articles.

Audiovisual content makes up 78% of all content online. This is something your brand should not ignore. Videos are easy to share and fun. It is also an inexpensive way to increase conversions, encourage engagement, and it is easy to share.

In fact, 9/10 internet users watch videos from companies. 65% of users visit a brand’s site after watching a movie. It is expected that online video will make up 84% of all Internet traffic by 2019.

If you don’t have video included in your marketing strategy, you should. And if your videos are already created, you should make the most of them. YouTube SEO is the answer.

YouTube categorizes videos in what way?

YouTube considers the same variables that Google does in its algorithm to determine which videos will appear in search results.

It is important to assess the relevance of the content (in this case, the video) for the person searching for it.

These are the most important:

  • Playback time is the length of time a user watches a video.
  • Keywords: They provide relevancy to the content.
  • Subscribers: A channel with thousands or hundreds of subscribers will perform better that one with only 15 subscribers. This behavioral signal indicates that the channel’s relevance and quality are high.
  • Interactions: We like and we don’t love comments. These signals help YouTube, Google, and other search engines determine if a particular video is worthy of more visibility.
  • YouTube videos should not be long. To get the most out of YouTube content, users should be interested and able to view it. It is best to limit the viewing time to 10-15 minutes.

What is SEO optimization for YouTube?

SEO stands for search engine optimization (Search Engine Optimization). It is a term that refers to a way to improve your position in search engines. Certain keywords, also known as “keywords”, are used to optimize web pages for Google or other search engines. Similar SEO optimization works for YouTube videos. The goal of SEO optimization is not to improve the position of a website. This article will show you how to increase the reach of your channel.

Video SEO is an essential part of any online marketing strategy. This is because videos are more prominent in search results and often rank higher than the other results. You can make your video work by creating unique content. However, you don’t have to do much to increase your SEO.

You will need to perform these tasks to improve the ranking of your videos on YouTube

Video is the most popular format, and it generates the most trust. It is interesting to note that the film helped us escape from the Great Depression from both a psychological and economic perspective. Video has been more popular, more efficient, and better produced since then. People love video platforms like YouTube, but also adult ones like It was also made possible by the internet, which allowed anyone to access it in seconds.

Videos have become a valuable tool for commercial purposes due to their huge growth and relevance through search engines and social media. But how do you make it happen? Next, we will show you how to make YouTube a part of your video marketing strategy.

Step 1: Defining keywords

It is important that you think about the terms that you wish to be found. Write keywords that describe your videos. Avoid using too many specialized terms. Many Internet users use familiar terms for their searches. For each video, try to find at least two or three terms. You can also create phrases using two to three words. These words will become the keywords that are used to optimize your videos.

Tip: Use these useful tools to locate the most relevant keywords. and SEM-Tools allow you to search YouTube for specific keyword combinations.

You can also add long tail keywords

It is difficult for marketers to compete to be the best in their industry using the most searched keywords, particularly YouTube and Google. Here’s the solution: Instead, use long-tail keywords.

Long tail keywords are longer phrases that include your main keyword. Long-tail keywords can be used to target specific search terms for potential customers. They also help improve your video’s rank under your main keyword.

Step 2: Keyword placement

After you have identified your keywords, it is time to add them to the video details. These are the essential elements.

Title of the video

It is important that at least one keyword appears in the title. The ideal place for the keyword to appear is at the beginning of your title. The title of your video should include the keyword. This will help you position it. However, as our video is likely to appear in a list or related results, it is important that we include persuasive elements even if the clicks are not. This balance must be maintained between optimization and persuasion to create a compelling title that is both attractive for SEO and user.

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Google Ads vs SEO Which tool is best for your Marketing strategy?

Online Marketing is a popular investment option for business people. They often have the same dilemma as those who are already considering making an investment: What tool will bring me more profit, Google Ads or SEO? This is a subjective answer that depends on many factors, including the company’s profile, market age, and the goals set forth in the marketing strategy.

It is important to emphasize that these are two powerful marketing tools with predictable, clear performance. Each tool is distinguished by its ability to predict the outcome of investments before they are made. We are drawn to SEO services and Google Ads campaigns because of the speed, cost and user bounce rates that make them stand out.

We will detail each strategy individually and compare them to show the benefits and drawbacks. We will also answer the question, “What do you do with traffic once it arrives on your site?”

What is SEO?

Search Engine Optimization is a collection of tools that will increase your business’ visibility in search engines. You can determine the most profitable and popular searches your customers use by conducting Keyword Research. Optimizing both the On Page and Off Page content of your brand will ensure that it is indexed higher in search engines. This can generate leads or sales.

Do you remember the gold mine, silver mine and diamond mines I mentioned in an earlier article? SEO optimization, as I said then, is the way to reach the top three websites for a keyword. These accounts for approximately 64%* the total traffic. While optimization is a long-term endeavor, once you have reached a top position, your ROI will be measurable.

Google assigns scores between 0 and 100 to index sites. The better the grade, the higher the display position. These basic principles are the basis of this score:

  • The age of the domain / web page;
  • The number of backlinks and links that are brought in from Off Page SEO.
  • The user’s search terms;
  • The keywords within the site (text and URL, titles and meta descriptions, etc. );
    site loading speed;
  • The platform should be mobile-friendly and user-friendly. It must also follow relevant web design trends.
  • website accessibility, etc.

These are only a few of the most crucial elements. Search engines are complex and well-regulated in their search process. The first result can provide a user with a great search experience.

What are Google Ads?

Google Adwords was rebranded as Google Ads in 2018, and is a popular paid advertising platform. It helps you reach potential customers in different ways.

PPC (Pay Per Click) Ads Search Campaigns – Displayed on the results page
Ads Display Campaigns – Graphic ads that are displayed on other websites/platforms
Remarketing campaigns – A combination of the two first, which allows you to retarget potential clients through remarketing campaigns

Other: YouTube Ads, Google Shopping and others

We will be focusing on the first function in order to compare SEO optimization. Google offers Pay Per Click campaigns, as we mentioned. This allows you to display what we call “clickable advertisements” in search engines. These ads are distributed according the keywords that a marketer has bid a certain amount. Google will prioritize the ads based on their value. The ad will occupy the first spot in the ad column.

Google Ads vs. SEO – Which one is best for you?

It is impossible to say which tool is more efficient than the other. Although opinions can be subjective, you should understand the differences between each tool and adjust your strategy to meet those goals. Although we can achieve maximum results if we balance the two, sometimes it is necessary to choose one.

Google Ads is more effective than SEO in generating traffic. Traffic starts to flow from the moment an organization becomes active. SEO is a long-term effort that takes about six months to see results. The traffic contribution to the site is higher than paid ads. Organic positions account for about 90% of traffic*.

Here’s an example of a client who has 36,000 keywords and is doing SEO. They receive 116,000 visitors per month. We would need to spend $60,000 per month on PPC campaigns if we wanted to get the same number of hits.

When targeting certain keywords in SEO, we must consider a complex algorithm when developing content. Google Ads allows us to target any keyword that we feel is appropriate. The deciding factor in this instance is the budget. Your keyword display position will rise the more you bid.

Google Ads will bring in paid traffic. This means that you’ll have to invest money for each person who visits your site, regardless if they make a purchase. SEO can bring in organic traffic but it doesn’t come at any cost to you. It is important to work with an agency to monitor the process and intervene when necessary. This will ensure that customers continue to come to you and your index position stays constant. Most SEO costs are paid monthly by the client to the agency. SEO costs more in the initial 6 months than it is for long-term investments. However, SEO’s ROI is higher over the medium and longer term.
Google Ads takes you to the first page, while SEO allows you to stay on secondary pages for a while. It is difficult to rank on the first page in countries like the USA due to the high competition and high SEO scores. Romania is a different story. With the right team and specialists, you can get to the top three positions on keywords that are not just specific but also strong keywords.

Google Ads has a higher bounce rate than organic traffic. The bounce rate is an indicator of how many people leave the first page after they have entered the site. It does not include any browsing or other actions. The bounce rate is not just determined by the source of traffic but also the quality of the content and loading speed. It can also be affected by the type of activity your business has, as well as the device from which it is accessed. In a future article, we will expand on this topic.

The site was re-launched after I drove traffic. What’s next?

Many business owners decide to invest in Google Ads campaigns and in SEO without having to work with an agency. Traffic will increase and the results will be obvious. They don’t think about how to turn that traffic into profits. The investment in these tools will not yield a significant ROI without an integrated Online Marketing strategy. Our main recommendation is to keep a long-term relationship with a promotion agency.

The image below shows how crucial it is to have a team of specialists constantly monitoring the process. Our client managed to achieve a remarkable increase in organic traffic in just three years. However, there were moments of decline. The downward trend would not have been possible without specialist supervision.

Remarketing is the best way to convert traffic into leads/sales. Although people may visit your site for the first time, you cannot be certain that they will return to it again. You can use retargeting to send personalized messages to convince people to use your service or buy from you.

Google Ads vs. SEO – The margin product and stage products

SEO can be considered the stage product of SEO, since organic is what Google is most well-known for but does not bring in any revenue. Google Ads is the margin product through which the company actually earns its income. What is the best way to ensure you have investments in paid advertising if organic traffic is the majority? From our perspective, there are two possible explanations:

Remarketing is necessary to convert organic traffic into sales. This can only be achieved by placing ads.
It is difficult for a brand new to organically reach page one in a highly developed online market like the USA or Western European countries. The sites there have very high SEO scores and are constantly investing in improving/maintaining their position. Google Ads is the only way to be found on the first page. This tool is used by many businesses to increase profits.

Romania is one of the countries where SEO has not been widely used. It is the perfect time to have your company indexed at a higher level. This will ensure that you only use paid ads for occasional campaigns. Traffic generation doesn’t require you to spend a lot of money.

What is the bottom line?

How about Google Ads vs SEO at the end? The best results can be achieved if you find the right balance between these two tools. Paid promotion can be used to help with optimization, but only in the most effective moments. The premium is temporary and has an immediate effect. However, the Google Ads campaign results are only good for as long as you invest. While the other effect is slower, it has high performance and can be seen for a long time if it is monitored.

Google Ads can be used to give you a huge sales boost. You should not overlook optimization investment, which will ensure a smooth development of your business. SEO can help you not only create a trusted brand that is visible and well-known, but also to stand out in times of crisis.